Lotte GRS will unite management infrastructure to deliver warmth to win-win and hope.
Nov 27, 2025
Since the launch of the campaign in 22, Lotte GRS has been conducting social contribution activities in all areas, including life and culture, such as collaboration with educational programs for the digital underprivileged and development of caring kiosks for the digital underprivileged. In addition, it is operating a win-win project for shared growth cooperation to revitalize local commercial districts based on corporate capabilities.
After the development of the company's app 'Lotte It's', Lotte GRS has been operating the 'Hope ON' campaign project every year through direct donations from local governments under the slogan of 'Lotte It's', which is a donation program proportional to the number of orders made using the company's app to create a donation culture with customers. The project is increasing the number of donation destinations in various ways in the form of relay-style support from local governments, and started with Geumcheon-gu Office, the first donation destination, and donated to Seodaemun-gu Office as the 9th donation destination on the 7th to deliver donations to about 36% of autonomous districts in Seoul.
Lotte GRS' Hope ON Fund is being delivered to socially underprivileged people in need of help, such as children who skip meals and children with disabilities, and Lotte GRS is operating with a connection so that continuous efforts to revitalize its apps can lead to the expansion of the fund. Its app Lotte Itz currently has about 5 million members and is the basis for creating donations based on sales, up about 74% from 23 years ago.
In addition, Lotte GRS is operating a shared growth program to revitalize the local market based on the high store management capabilities of the burger franchise brand Lotteria, which operates more than 1,300 stores in Korea.
In particular, Lotteria's regional win-win program 'Lotridan-gil' project was signed this year in collaboration with the Shared Growth Committee to spread a culture of shared growth in the local community and to cooperate with small business owners and to spread a culture of shared growth. In addition, it contributed to the win-win cooperation fund for large and small businesses to support shared growth in the local community. The Rotridan-gil project introduces and operates menus of famous local restaurants in Cheongju, Busan, and Seoul as dessert menus in Lotteria, and some of the proceeds are used to revitalize the market and support merchants' associations by contributing to the joint growth fund to revitalize the local market.
Accordingly, Lotte GRS was selected as the best grade for the first time by the group company in 2021 in the Shared Growth Index, which combines the results of the Korea Fair Trade Commission's comprehensive evaluation and the Fair Trade Commission's implementation evaluation of the Fair Trade Agreement in half.
After the development of the company's app 'Lotte It's', Lotte GRS has been operating the 'Hope ON' campaign project every year through direct donations from local governments under the slogan of 'Lotte It's', which is a donation program proportional to the number of orders made using the company's app to create a donation culture with customers. The project is increasing the number of donation destinations in various ways in the form of relay-style support from local governments, and started with Geumcheon-gu Office, the first donation destination, and donated to Seodaemun-gu Office as the 9th donation destination on the 7th to deliver donations to about 36% of autonomous districts in Seoul.
Lotte GRS' Hope ON Fund is being delivered to socially underprivileged people in need of help, such as children who skip meals and children with disabilities, and Lotte GRS is operating with a connection so that continuous efforts to revitalize its apps can lead to the expansion of the fund. Its app Lotte Itz currently has about 5 million members and is the basis for creating donations based on sales, up about 74% from 23 years ago.
In addition, Lotte GRS is operating a shared growth program to revitalize the local market based on the high store management capabilities of the burger franchise brand Lotteria, which operates more than 1,300 stores in Korea.
In particular, Lotteria's regional win-win program 'Lotridan-gil' project was signed this year in collaboration with the Shared Growth Committee to spread a culture of shared growth in the local community and to cooperate with small business owners and to spread a culture of shared growth. In addition, it contributed to the win-win cooperation fund for large and small businesses to support shared growth in the local community. The Rotridan-gil project introduces and operates menus of famous local restaurants in Cheongju, Busan, and Seoul as dessert menus in Lotteria, and some of the proceeds are used to revitalize the market and support merchants' associations by contributing to the joint growth fund to revitalize the local market.
Accordingly, Lotte GRS was selected as the best grade for the first time by the group company in 2021 in the Shared Growth Index, which combines the results of the Korea Fair Trade Commission's comprehensive evaluation and the Fair Trade Commission's implementation evaluation of the Fair Trade Agreement in half.
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This article was translated by Naver AI translator.
