Lee Je-hoon, who was betrayed, ran rampant after being hit in the back of the head... What is the last shot to overturn the negotiating table? (Technology of negotiations)

Mar 16, 2025

In JTBC's Saturday-Sunday drama 「The Art of Negotiation」, Lee Je-hoon jumped into the e-commerce market to save the industrial group. In the third episode, which aired on the 15th, M&A team leader Yoon Jun-no (Lee Je-hoon) raised tensions by starting negotiations to overcome the group's crisis. The broadcast on this day recorded a national viewership of 5.8 percent and a metropolitan area of 5.5 percent. (Based on Nielsen Korea paid households)

Yun Juno chose the e-commerce business as a survival strategy for the Sanin Group and started a takeover battle to secure a distribution platform, an essential element for this. He started full-fledged negotiations with the consent of Ha Tae-soo (Jang Hyun-sung), the group's executive director, and selected Chacha Games, which created a game similar to the realistic delivery system 'Courier King'. However, CEO Cha Ho-jin (played by Jang In-seop) rejected Yoon Jun-no's business pivoting proposal at once due to his strong pride in the game.

Meanwhile, when Do Han-cheol (Lee Si-hoon), the CEO of DC Games, who is in a hostile relationship with Cha Cha-Games, tried to contact the Sanin Group, Cha Ho-jin, who felt a sense of crisis, returned to the negotiating table. He proposed the condition of handing over program files containing blockchain technology in exchange for 10 billion won. As this technology can bring innovation to inventory management, which is the core of the logistics industry, Yun Juno and the M&A team are in a situation where they must take over Cha Cha Games.

Yun Juno reported the acquisition plan to the final decision maker, Sanin Group Chairman Song Jae-sik (played by Sung Dong-il), who added pressure to buy "Yes, Sarah" with permission. However, Cha Ho-jin suddenly changed his mind and withdrew the contract, and a crisis came. A competitor appeared to pay him twice the amount offered by Yoon Jun-ho. In response, Yun Juno visited Cha Ho-jin in person to confirm the truth and set out to reverse the negotiations again. Will he be able to complete the acquisition of Chacha Games and make Sanin Group's entry into the e-commerce market a reality.

Yoon Jun-no's past was also partially revealed on the show, adding to the tension. Song Jae-sik "You're not the one who manipulated the stock price?", and Ha Tae-soo also mentioned that Yoon Jun-no's brother made an extreme choice while being investigated for trading shares under the name of Jumbo Pharmaceuticals. Viewers are curious about the mystery between Yoon Jun-ho and Jumbo Pharmaceuticals and what secrets he is hiding.

The fourth episode of JTBC's Saturday-Sunday Drama 'The Art of Negotiation', which will reveal Yoon Jun-no's fierce negotiations to protect the industrial group and the hidden truth of the past, will air at 10:30 p.m. today (16th).

mj.cho@sportschosun.com