Lee Hyo-ri paid for yoga..K-beauty is reaching out. Just Makeup is here

Sep 04, 2025

 Lee Hyo-ri paid for yoga..K-beauty is reaching out. Just Makeup is here



 Lee Hyo-ri paid for yoga..K-beauty is reaching out. Just Makeup is here
 Lee Hyo-ri paid for yoga..K-beauty is reaching out. Just Makeup is here
 Lee Hyo-ri paid for yoga..K-beauty is reaching out. Just Makeup is here
 Lee Hyo-ri paid for yoga..K-beauty is reaching out. Just Makeup is here
 Lee Hyo-ri paid for yoga..K-beauty is reaching out. Just Makeup is here
 Lee Hyo-ri paid for yoga..K-beauty is reaching out. Just Makeup is here
 Lee Hyo-ri paid for yoga..K-beauty is reaching out. Just Makeup is here
 Lee Hyo-ri paid for yoga..K-beauty is reaching out. Just Makeup is here
'Icons of the times' Lee Hyo-ri returns as an entertainment show.

Coupang Play Entertainment Just Makeup is a mega makeup survival where makeup artists representing K-beauty fiercely compete in their own colors beyond Korea.

From the first generation of Korean artists to makeup experts active overseas and new beauty creators leading the new trend of K-beauty, 60 artists representing each field will come together for the largest makeup competition ever.




At the center of this fierce competition is K-beauty icon Lee Hyo-ri. She, who has led numerous trends with her unrivaled sense and presence, will be the host of the makeup survival this time. In the middle of a fierce makeup battle, he will lead the stage while watching the passion and style of the participants.

In the teaser trailer released, a series of super-large stages were held, heralding an overwhelming scale. The scene in which top domestic and foreign artists compete for 1 minute and 1 second in a super tense atmosphere raises expectations for an unimaginable makeup mission in the future.

The studio slam CEO Yoon Hyun-joon, who proved his popularity with the movie "Just Makeup", which gives a strong sense of immersion with just the trailer, is planning and adding to the expectation. Producer Shim Woo-jin of 'Single Gain 3' and 'Mom, do you want to go on a trip alone?', Producer Park Sung-hwan of 'Over the Top' joins, signaling synergy that raises the infinite possibilities of K-beauty to the limit.




Coupang Play's super-large K-beauty survival 'Just Make-up' will be unveiled for the first time at 8 p.m. on October 3.








lunamoon@sportschosun.com