Promoting national prestige with your face...Ra Mi-ran X Park Min-young X Joo Jong-hyuk launches Perfect Glow in New York in November

By Jeeyoung, Jo

Sep 10, 2025

Promoting national prestige with your face...Ra Mi-ran X Park Min-young X Joo Jong-hyuk launches Perfect Glow in New York in November



Ra Mi-ran, Park Min-young, Joo Jong-hyuk, Cha Hong, LeoJ, and Pony are opening a K-beauty shop in the middle of Manhattan, New York.

"'Perfect Glow' will premiere on tvN on November 8th, with CEO Ra Mi-ran and head Park Min-young as the best hair in Korea?A makeup expert opens a Korean-style beauty shop in Manhattan, New York, and contains 'K-Beauty New York Conqueror', which showcases the true nature of K-beauty locally. As K-beauty is attracting attention in the U.S., a country far away, following K-pop and K-food, riding the wave of the Korean Wave, it raises expectations that K-beauty will be able to directly experience its popularity.

According to the U.S. International Trade Commission (USITC), Korea's exports of cosmetics to the U.S. reached about 2.5 trillion won last year, surpassing traditional powerhouse France, and this year's exports of Korean cosmetics overtook the U.S. for the first time to rank second in the world. In addition, on global SNS, memes and challenges created by overseas influencers are attracting attention. Videos comparing before and after knowing K-beauty, saying, "If you live or travel in Korea, you will become pretty," are spreading like a trend with high views.




As a result, more and more foreigners are coming to Korea to experience or shop K-beauty, which naturally saves light with light makeup, and countless videos of Korean idols and actors purchasing products and copying their hair and makeup are being uploaded and gaining popularity. As interest in K-beauty is increasing around the world, the process of experiencing Korean-style beauty by locals of various nationalities and the appearance before and after transformation are expected to show the essence of 'Korea Glow Up'.

Promoting national prestige with your face...Ra Mi-ran X Park Min-young X Joo Jong-hyuk launches Perfect Glow in New York in November
Ra Mi-ran will be the representative of the shop that will showcase the magic of K-beauty. Ra Mi-ran, who also has charisma and joy, encompasses everyone from the staff of the beauty shop to the customers with different leadership. Park Min-young, who has fluent English skills, turns into a counseling director. As hair, makeup, and styling are drawing attention in each of the works that appear, Park Min-young is expected to show her outstanding beauty sense to further enhance the satisfaction of customers and show friendly chemistry with customers.

Joo Jong-hyuk, who appears in his first fixed entertainment show, acts as a manager. It plans to capture the hearts of customers based on its proficient English skills and affinity, which are similar to those who studied abroad. Hair expert Cha Hong, whose name itself is Korea's leading brand, presents customers who visit the shop with her unique positive speech and energy as well as customized styling and pleasant laughter. It is expected to add interest by suggesting hair styling from a professional perspective.




LeoJ, MZ's leading beauty creator who combines trendy makeup skills, sense and talk, teaches customized makeup, K-makeup techniques, and beauty tips. Expectations are high as videos before and after makeovers of various characters, including idols and celebrities who received makeup from LeoJ, often draw attention. Pony, a 5.9 million global beauty influencer that has created a syndrome in the K-beauty world, presents makeup that considers multinational tastes. It will attract attention by demonstrating beauty know-how accumulated by working as a beauty creator and K-idol makeup that is hot around the world.

'Perfect Glow' will premiere on tvN on Nov. 8.





soulhn1220@sportschosun.com