There's nothing we can do about it. It's already been collected before the official release..Pre-sales are also mega-hit thanks to Venice's favorable reviews

Sep 04, 2025

There's nothing we can do about it. It's already been collected before the official release..Pre-sales are also mega-hit thanks to Venice's favorable reviews



CJ ENM, which was in crisis due to a series of box office defeats, managed to save face thanks to head coach Park Chan-wook. This is because the thriller crime black comedy film 『I Can't Help It』 (directed by Park Chan-wook, produced by Ambiguous Film) gained favorable reviews through the 82nd Venice International Film Festival, and pre-sales also boomed all-time.

Mirae Asset Securities Co., Ltd. recently opened in Korea on the 24th. 'There is nothing we can do about it' has exceeded the break-even point only with profits from overseas pre-sales"It drew a lot of attention by announcing it. Mirae Asset Securities Co., Ltd. based on the expansion of global content demand in the second half of the year and the trend of easing regulations in China (Hanryeong) 'There is nothing we can do about it' It expressed an encouraging atmosphere that pre-sales can act as a catalyst to increase the possibility of improving CJ ENM's performance.

There's nothing we can do about it. It's already been collected before the official release..Pre-sales are also mega-hit thanks to Venice's favorable reviews
'There's nothing I can do about itDirector Park Chan-wook was fascinated by the 1997 novel 'Ax' by writer Donald E. Westlake and prepared for filmmaking for 20 years. It took a long time due to budget issuesOnly at the time of the release of 『Decision to Break Up』 released in 2022 did 'pre-production begin in earnest, filming in 2024 and visiting Chuseok audiences this year.




Starting in Korea on the 24th, there is nothing we can do about it, preparing to release the same time around the worldPrior to this, ' was invited as the only Korean film competition at the 82nd Venice International Film Festival and was first released as a world premiere on the 29th of last month.

As director Park Chan-wook worked hard for 20 years, the response was hot. 'There's nothing I can do about itShortly after its release, ' scored a perfect 100 rating on Rotten Tomatoes, a famous U.S. movie rating site, and has maintained 100% freshness so far, the seventh day since its release.

a masterpiece of Korea that is "absolutely funny" This year's `Parasite"(BBC)" is the latest film to be filled with evidence that Park Chan-wook may be the most elegant film director in existence(Variety)"/Portrait of a Family's Collapse, a Father's Crisis, and the State of the Country(The Guardian)"When you ask reporters what kind of film is the best film in the Venice Film Festival competition, this film('I can't help it without hesitation') will be singled outMany foreign media outlets have no choice but to be the leading candidate for the Golden Lion at this year's Venice Film Festivalpoint to '




There's nothing we can do about it. It's already been collected before the official release..Pre-sales are also mega-hit thanks to Venice's favorable reviews
'There's nothing I can do about itIt is said that the market is also shaking due to the inevitable favorable atmosphere of '. I can't help it nowCJ ENM, an investment and distributor of ', did not officially disclose the break-even point, but it is estimated to be around 20 billion won, which is higher than this, compared to the case where director Park Chan-wook's previous work 'Decision to Break Up' was produced with a net production cost of 11.3 billion won. In terms of net production costs, about 5 million viewers must gather to break the break-even point, but recently, the break-even point has been lowered to 2 million due to additional profits such as overseas pre-sales and OTT copyright sales. But in the stock market, there is nothing we can do about itIt drew attention from the film industry by analyzing that ' was already pre-sold in many countries through the Venice Film Festival market and that the profit alone exceeded the break-even point.

This year's Korean movie was so desperate that it was not easy to surpass 1 million. The summer release 'Zombie Daughter' (directed by Pilgam-sung) managed to get over 5 million, but there is nothing we can do about this crisis's rapid move is expected to have a very encouraging impact on Korean movies.

In this regard, CJ ENM said "Overseas performance can be comprehensively organized only when the film festival is over." Net production costs and subsequent break-even points (BEPs) are also being checked, showing a cautious stance.




Director Park Chan-wook succeeded in finding the original before the official releaseExpectations are high for the movie industry to see if ' can be a clear turning point for Korean movies in despair.

'There's nothing I can do about it' is a story about an office worker whose life was satisfactory enough to feel that 'I've accomplished ' after he was fired, preparing for his own war against reemployment to protect his wife and two children, to protect his hard-won home. Lee Byung-hun, Son Ye-jin, Park Hee-soon, Lee Sung-min, Yeom Hye-ran, and Cha Seung-won appeared, and director Park Chan-wook represented Korea. It will be released on the 24th.





soulhn1220@sportschosun.com