Underwear brand CEO Song Jihyo's sales? Much better than in the early days, satisfied with new challenges (rescue)
Oct 23, 2025
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Song Ji-hyo met with Sports Chosun at a cafe in Samcheong-dong, Jongno-gu, Seoul on the 23rd and said, `I'm feeling happy by taking on new challenges,' and `I like the process of making each and every step of myself.'
The movie, which will be released on November 5, is a mystery occult that takes place when a miracle happens to Young-beom and Sun-hee, who moved to Obok-ri, the land of blessings, and all of this is the price of someone's misfortune, and director Shin Joon of 'Yong-soon' took the megaphone. Song Ji-hyo plays Sun-hee, who suffers from faith by losing her sight due to an accident.
Song Ji-hyo launched the underwear brand 'Nina Song' last year and is also working as a CEO. He is currently about 80 percent involved in making underwear. Due to my personality, I have to participate in making it myself and grasp the details, but I feel satisfied. In addition, the business is different from the main job, so you pay more attention. I felt a different fatigue than when I was acting. So far, I feel a sense of accomplishment more than fatigue. If the company doesn't approve it, the next project won't be created. When I go to the company, the employees bring more than 10 things to approve. I invited the employees to the premiere this time, and I was surprised to bring something to approve (laughs). He is working hard not only as an actor but also as a businessman."
Regarding the brand's sales "It is much better than in the early days of the business. I can't tell you because my team staff asked me not to tell you the exact figures, but I've relieved a lot of pressure than before"I like the process of spending my money to make each and every step of the way. I am gaining happiness because I can take on new challenges in addition to my main job. I've been feeling healed since I left the same pattern. I thought that I should work hard to make a good product properly," he said.
antahn22@sportschosun.com
