President who appeared in 'Cold Food' → Nutcracker brand...Lee Jae-myung's 'K Food Drive' Realization

By Minjeong, Cho

Oct 07, 2025

President who appeared in 'Cold Food' → Nutcracker brand...Lee Jae-myung's 'K Food Drive' Realization



President who appeared in 'Cold Food' → Nutcracker brand...Lee Jae-myung's 'K Food Drive' Realization
President Lee Jae-myung made a surprise appearance in the entertainment show 「Please take care of the refrigerator」, showing his appearance 'K food evangelist'. While President Lee and his wife directly mentioned the globalization of traditional Korean food and food ingredients during the Chuseok special broadcast, the Korean bakery brand Buchang Confectionary also moved under the president's emphasis on expanding `K food.'

President Lee Jae-myung and First Lady Kim Hye-kyung made a surprise appearance on JTBC 'Please Take Care of My Refrigerator', which aired on the 6th. As it was his first appearance on an entertainment show since taking office, attention was paid even before the broadcast. `The real core of our culture is food,' Lee said, stressing that `there is industrial sustainability because taste does not change easily.' Referring to the possibility of exporting 'K Food', he directly suggested a menu using Siraegi, saying that `Ryefish is a food of memories and a vitamin-rich healthy food.'

On this day, the theme to the chefs was 'Kfoods I want to let the world know'. In the first match, 'Bori Shrimp Gangjeong' was chosen by the president and in the second match 'Raegi Pizza' was chosen by the president. In particular, President Lee reiterated his commitment to industrializing K-food, saying, `This can be made into an independent product.' Mrs. Kim also stressed that `Now foreigners find the most Korean dishes' and"the most Korean dishes are the most global dishes.'




President Lee and his wife's remarks on K-food went beyond mere entertainment scenes and added symbolic significance in line with the recent government's 'Korean food globalization' stance. In fact, K-food is emerging as a key keyword in the promotion of APEC 2025 Korea, which is being promoted by the government and the private sector.

President who appeared in 'Cold Food' → Nutcracker brand...Lee Jae-myung's 'K Food Drive' Realization
At the center of it is the Buchang Confectionary, called 'Gyeongju's Walnut Snack'. The Ministry of Foreign Affairs will select Buchang Confectionery as the official dessert brand for APEC 2025 and provide the representative of Korea 'K Dessert' to 30,000 leaders and global leaders from 21 countries around the world. Through the campaign of `Smile Gyeongju', Buchang Je-gwa is already playing the role of 'K Food Civilian Ambassador', leading an SNS relay involving hundreds of celebrities including Kim Jun-soo, Park Na-rae, Tak Jae-hoon, and Park Ji-sung.

Vice President Lee Kyung-won said, `As President Lee Jae-myung said, the most Korean flavor should spread to the world"When small smiles and warm hearts are gathered, the dignity of Korea will be conveyed to the world," he said.






mj.cho@sportschosun.com