Titan's first girl group, At Heart, before its official debut... Advertising model → Domestic and foreign media attention
Mar 05, 2025
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Titan Content said "AtHeart is launching a partnership with Jabas, the No. 1 brand in the sale of protein drinks by Meiji, Japan Inc." Accordingly, the seven members will serve as the brand's new faces, including 'AtHeart × Maisie'Javas Shape & Beauty' campaign'.
It is very unusual for a K-pop group to be selected as a major Japanese brand model even before its official debut, which proves the interest of the global music industry as well as the advertising industry toward AtHeart as a 'Korean Wave rising star'.
Since July last year, AtHeart has built a solid fandom by constantly communicating with fans through its official SNS. Clip videos containing outstanding performance capabilities such as vocal, rap, and dance of members, including the launch teaser, have gone viral with the release and are receiving great response from global K-pop fans.
Earlier, with the news of the launch alone, AtHeart emerged as the most notable K-pop girl group in 2025 under the spotlight of leading domestic and foreign media such as Billboard, Variety, TEEN VOGUE, China's Sohu (Sohu.com ), Japan's Yahoo! JAPAN, and Kstyle.
As such, AtHeart, which has been showing great influence since its debut, has attracted attention from the global advertising industry with its brilliant visuals and outstanding skills, raising expectations for its debut in July to the highest level.
AtHeart's new model lineup is advertising 'Javas Shape & Beauty' with large promotions in various local media in Japan. AtHeart will present its pre-debut music film 'Good Girl (AtHeart)' on March 14.
rightlight@sportschosun.com
