JYP Announces AI Artist Project
Sep 03, 2025
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The AI artists produced by JYP and Blue Garage aim to redefine the relationship between fans and AI, answering the question "Can AI be called and communicated with fans?" Amid the global trend of rapidly expanding communication with virtual beings centered on the Z and Alpha generations, the ambition is to present next-generation artists that combine identity and advanced technology based on K-pop and K culture.
In particular, SM Entertainment introduces AI artists such as Nivis, Hive, Cindy 8, and Eonit, followed by JYP, which is drawing attention as it enters the AI entertainment competition in earnest.
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To this end, Blue Garage is recruiting professional talent in three categories: Creative & Fan, Character, and Product & Engineering. There are a total of 17 recruiting jobs, including scenarios, music, marketing, 3D modelers, UX designers, and LLM developers, covering all areas from planning to production and technology implementation.
The recruitment of talent will provide a level of performance compensation system suitable for the best team leading the future, as well as an environment that can maximize creativity and immersion, so that they can experience growth and achievement at the same time in the process of challenge. Applications will be available on the JYP Integrated Recruitment website until September 30th.
Blue Garage is a technology division subsidiary founded by JYP and is leading innovation in the community and commerce sector by connecting fans from all over the world through the global fan platform FANS. It has established itself as a key base for global expansion of K-pop, focusing on the combination of technology and entertainment in various areas such as digital services based on JYP's artist IP, character and MD business, and development of new technology-based business areas including AI.
rightlight@sportschosun.com
