All 26 teams in the K League are here! K League x Sanrio Characters Pop-up Store Operation
Apr 18, 2025
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Since the end of last year, the Professional Federation has discussed collaboration with Musinsa players on marketing and content. As a result, the pop-up store will be held as part of the 'GO TEAM MUSINSA' campaign in which Musinsa players collaborate with domestic professional sports organizations.
'K League x Sanrio Characters Pop-up Store' will be held for 15 days each in Seoul and Daegu. The first pop-up store will run from the 24th to May 8th at the Seoul 'Mushin Store Seongsu@Darim Warehouse', and the second pop-up store will run from May 14 to 28 at 'Mushin Store Daegu'. Operating hours are from 11 a.m. to 10 p.m. every day.
The pop-up store will sell 23 different products, including clothes that are collaborated with all 26 K-League clubs and Sanrio Characters, as well as sewing doll key rings and mufflers. It also includes special sports items that are only released in pop-up stores.
It also operates a DIY embroidery patch custom zone and a photo zone where you can take pictures with Sanrio Characters wearing uniforms for each K-League club, and has also prepared various hands-on contents for fans visiting the pop-up store to enjoy.
Prior to the opening of the pop-up store, some products will be pre-released through Musinsa Drop, which releases rare and popular products from 12 p.m. on the 22nd. All products sold in the pop-up store can also be found in Musinsa Store.
In addition, the Federation and Sanrio Characters plan to entertain fans by planning various events such as the launch of uniforms and home game promotions in collaboration with the club for Family Month in May. The detailed schedule for each event will be released later on the official K League Instagram.
This article was translated by Naver AI translator.
