Cheongju, North Chungcheong Province, Connect Hyundai Cheongju Brand Day... Strengthen corporate collaborative marketing
Jun 10, 2025
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The brand day was designed to transform the stadium into a festival space through collaboration with companies and provide fans with a richer experience.
Various programs related to the brand, such as a promotional booth for Connect Hyundai Cheongju, electronic display quiz events, and prize draws, were operated at the stadium, drawing high responses from fans. In particular, various hands-on contents for family visitors such as attendance check events, tattoo sticker experiences, arcade games, and obstacle soccer games were prepared, giving special memories to fans who visited the stadium.
Through this brand day, Chungcheongbuk-do Cheongju FC will substantially prove the possibility of win-win cooperation with companies and build a practical portfolio to expand cooperation with various companies in the future. This case, which naturally melts the brand value of a company beyond simple advertisements into the stadium experience, is drawing attention as a growth model for local companies through sports marketing.
Chung Jae-hoon, Manager of the 'Connect Hyundai Cheongju' We are honored to be at a meaningful place where Chungcheongbuk-do Cheongju FC and Connect Hyundai become one, and we wish Chungcheongbuk-do Cheongju FC a brighter and more loved club in the future" he expressed his feelings.
"Brand Day with local companies is an important practice of the win-win model that the club aims for," said Kim Hyun-joo, CEO of Chungcheongbuk-do Cheongju FC. "We will try to provide more pleasure to fans with various companies."
Meanwhile, Chungcheongbuk-do Cheongju FC will play a home game against Seongnam FC at Cheongju Stadium at 7 p.m. on the 14th.
This article was translated by Naver AI translator.
