Seoul E-Land launches fan experience program on-field from fan's perspective to player's space

Jul 16, 2025

Seoul E-Land launches fan experience program on-field from fan's perspective to player's space



Seoul E-Land launches fan experience program on-field from fan's perspective to player's space
'Fan Friendly Club'Seoul E-Land FC will launch a new stadium experience program 'ON FIELD' for fans.

'On Field' is a field-experience program that makes the home game of Seoul E-Land more special, and its biggest feature is to open the inside of the stadium, which is usually restricted to fans.

Participants can experience the stadium from the player's perspective by touring the locker room, bench, and ground in Mokdong Stadium, and leave special memories through various programs such as team welcome high-five, bus experience, exclusive fan signings, and warm-up viewing.




Seoul E-Land launches fan experience program on-field from fan's perspective to player's space
The program runs for 95 minutes from about two hours before kick-off on the day of the home game, and 30 fans can participate on a first-come, first-served basis. The participation fee is 15,000 won per person, and you can apply through the 'On Field' in the menu after signing up as a member on the official app of Seoul E-Land. All participants will be provided with a dedicated lanyard and a commemorative card.

If you purchase a group of more than 30 people, you can use the program for 10,000 won, which is a 5,000 won discount, and you can also enjoy benefits such as a 30% discount on ticket prices and sending welcome messages on electronic boards.

Since last year, Seoul E-Land has operated a ground experience program and communicated with fans. Based on this, a new configuration of 'On Field' was planned, which expanded the scope of the experience to the entire stadium, and it was officially launched after two pilot operations.




Seoul E-Land launches fan experience program on-field from fan's perspective to player's space
Seoul E-Land launches fan experience program on-field from fan's perspective to player's space
In addition, Seoul E-Land is actively conducting various fan-friendly marketing to improve the fan experience, including the recent opening of an official offline store in Mokdong Stadium, the establishment of a premium table seat, and the launch of an official application.

An official from Seoul E-Land said "We have prepared this program so that fans can experience the ground themselves, feel the space of the players, and get closer to the club." We will continue to expand our fan-centered experience contents in the future."

Meanwhile, Seoul E-Land, which finished its six consecutive away games, will meet with fans again through a home game in the 21st round of 'Hana Bank K League 2 2025' against Seongnam FC at Mokdong Stadium at 7 p.m. on the 19th. Tickets for the game can be booked through the official website and app of Seoul E-Land.






This article was translated by Naver AI translator.