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| Photo provided=BELIFT LAB |
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With the debut of the group ILLIT in Japan, it is attracting local attention by launching a large-scale promotion. All over the city is colored with their names and music, and fans are enthusiastically responding to various events that they see, hear and eat
According to Hive Music Group's label BELIFT LAB on the 2nd, ILLIT will hold a collaboration campaign 'SHIBUYA109 × ILLIT AUTUMN CAMPAIGN' at two branches in Tokyo and Osaka of Shibuya 109, a large Japanese shopping mall, for about two weeks from the day to the 15th. Large photos of ILLIT are hung inside and outside the building, and their images and music are transmitted.
At the two branches, a pop-up store will be held to commemorate the release of the first Japanese single 'Toki Yo Tomare' (original よ止まれ/Toki Yo Tomare). You can meet official munchies that target fans' tastes, such as ILLIT key rings, earphone pouches, and mugs.
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| Photo provided=La LaPorte |
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You can also see the face of a ILLIT on public transportation. Since the previous day (1st), the advertisement video for the new collection of sneakers by global fashion brand Lacoste Japan, which featured ILLIT, has been transmitted on the electronic display board of Shibuya Station. In this video, the single track 'Topping' is inserted as a CM song, which is receiving good responses. In addition, the Tokyu Toyoko Line train is filled with posters of members, and more and more fans are visiting to leave proof shots.
Lara Port, a large complex shopping mall in Tokyo, has been broadcasting ILLIT's music and members' special comments since the 26th of last month. The entire food court is decorated with posters of ILLIT, and there is an original photo postcard that can only be received here, providing a different kind of fun.
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| Photo provided=Lacoste Japan |
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We are also waiting for a special collaboration product. From tomorrow (3rd) to 29th, cafes in Tokyo, Osaka, Nagoya, and Yokohama will sell drinks named after members and dessert menus decorated with single logos. In addition, limited items such as dolls and key rings collaborated with global popular characters 'Care Bears' will be available at the Care Bear Pop-up Store in Harajuku, Lafore, Japan from the 9th to the 24th.
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| Photo provided=Belifrap |
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| Photo provided=Belifrap |
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The title song of the ILLIT single 'Tokyo Yo Tomare', released the previous day (1st), is receiving good responses, as it topped the AWA music real-time surge chart, a major Japanese music site, and the music video ranked 5th in YouTube music video Trending Worldwide. The physical album will be released on the 3rd.
rightlight@sportschosun.com
