KOVO partnered with Nonghyup as the title sponsor of the Yeosu Cup to establish a healthy food culture...Agreement on Eating Breakfast to Promote Rice Consumption

Aug 19, 2025

KOVO partnered with Nonghyup as the title sponsor of the Yeosu Cup to establish a healthy food culture...Agreement on Eating Breakfast to Promote Rice Consumption
Photo courtesy=KOVO



"Rice is a staple food for the people and a strong energy source that enhances players' physical strength and concentration."

The Korea Volleyball Federation (KOVO) signed a memorandum of understanding (MOU) with Nonghyup at the conference room of the Korea Volleyball Federation located in Mapo-gu on the 18th.

The signing ceremony was attended by Cho Won-tae, president of the Korea Volleyball Federation, Kang Ho-dong, president of the National Agricultural Cooperative Federation, Park Seo-hong, CEO of Nonghyup Economic Holdings, Jeong Ji-seok of Korean Air and Yang Hyo-jin of Hyundai Engineering & Construction.




The agreement is part of the pan-national rice consumption promotion campaign promoted by the National Agricultural Cooperative Federation to ease the trend of continuous decline in rice consumption.

The two organizations agreed to cooperate in promoting rice consumption in various ways, such as ▲ breakfast exercise ▲ support for rice consumption of agricultural cooperatives ▲ breakfast exercise to form healthy eating habits for volleyball people.

KOVO partnered with Nonghyup as the title sponsor of the Yeosu Cup to establish a healthy food culture...Agreement on Eating Breakfast to Promote Rice Consumption
Photo courtesy=KOVO
Nonghyup plans to be a partner with the Korean Volleyball Federation for two years as the title sponsor of the 2025 Yeosu-NH Nonghyup Cup Professional Volleyball Championship.




Chairman Kang Ho-dong said, `Rice is a staple food for the people and a strong energy source that enhances players' physical strength and concentration. With this agreement, the National Agricultural Cooperative Federation will take the lead in forming healthy eating habits and improving performance of athletes"I hope that the professional volleyball tournament of the 2025 Yeosu-NH Nonghyup Cup will be held successfully."

President Cho Won-tae said "It is meaningful to sign a meaningful business agreement with Nonghyup. A healthy diet and a balanced diet are fundamental to improving performance. We will work together to ensure that the healthy eating culture of not only players but also the people is established. I am also happy to meet Nonghyup again as a cup competition. I will do my best to successfully host the competition" responded.

Meanwhile, the 2025 Yeosu-NH Nonghyup Cup Professional Volleyball Championship will be held at Jinnam Gymnasium in Yeosu from September 13 to 20 for the men's team and from 21 to 28 for the women's team.






This article was translated by Naver AI translator.