 |
| Photo by Fabrizio Romano SNS |
|
Son Heung-min's influence in the U.S. Major League Soccer (MLS) is great. Son Heung-min's game, which was broadcast only in English, will also be broadcast in Korean.
Forbes said on the 3rd (Korea time) that "Korean star Son Heung-min has made a milestone in MLS history" and added that "Los Angeles FC (LAFC) signed a long-term contract to broadcast all remaining games live in Korean this season."," he reported.
Such a contract is considered to be the first time since Hong Myung-bo played for the LA Galaxy in 2003-2004. This contract is an example of Son Heung-min's enormous marketing potential in LA, which is known to have the world's largest Korean community.
KYPA, which is in charge of radio broadcasting, is one of four Korean-language radio stations targeting about 320,000 Koreans. In the LA area, Korean sports stars have been active for a long time. He continued to produce stars in baseball, not in soccer. In 1994, Park Chan-ho, the first Korean player in the Major League, wore a LA Dodgers uniform. In 2013, Ryu Hyun-jin showed tremendous performance for the Dodgers. Now Kim Hye-sung plays for the LA Dodgers.
The radio deal has secured local exposure, but finding a way to show the game in Korean broadcasts to local and Korean viewers who want to see Son Heung-min will be the next challenge.
Forbes said, `Son Heung-min has been named the most popular sports player in Korea for eight consecutive years, and a key player in the Korean national team,' adding, `It could be a big mistake to underestimate this demand," he said.
MLS matches are currently available in Korea, but most of them are broadcast in English. However, starting with this radio broadcast, there is a possibility that Korean broadcasts will be provided as soon as possible. In order for MLS to attract Korean fans based on Son Heung-min's popularity, it will be urgent to improve this inconvenience.
This article was translated by Naver AI translator.
