Adidas Opens CAFE 3 STRIPES SEOUL In Seongsu-dong, Seoul

Oct 23, 2025

Adidas Opens CAFE 3 STRIPES SEOUL In Seongsu-dong, Seoul
'CAFE 3 STRIPES SEOUL' Photo courtesy=아디다스



Adidas, a global leading sports brand, will open 'Adidas Cafe 3 STRIPES Seoul (CAFE 3 STRIPES SEOUL)' in Seongsu-dong, Seoul.

'CAFE 3 STRIPES SEOUL' is a space that contains the essence of a cafe, but it is a community hub that shares individuality and finds joy through various experiences that encompass sports, fashion, and lifestyle.

The exterior of Germany's industrial design, which is a combination of concrete and bricks, stands out, and the brand's identity is melted by reflecting the 3STRIPES symbolizing Adidas throughout the interior.




The cafe will present about 50 menus tailored to the brand, including cakes inspired by Adidas' logo and identity, bakeries and drinks that reflect the health-conscious customers' tastes of Generation Z.

In particular, the menu, which was created based on collaboration with the brand "DORE CREATIVE CREW" that pursues a healthy lifestyle and mindset, will provide visitors with a different pleasure with content that allows them to experience Adidas' identity and sensitivity beyond simple desserts.

Adidas Opens CAFE 3 STRIPES SEOUL In Seongsu-dong, Seoul
'CAFE 3 STRIPES SEOUL' Photo courtesy=아디다스
In commemoration of the opening of 'CAFE 3 STRIPES SEOUL', Adidas will hold a 'FUN BEYOND RULES CROSSING' fashion show as a private event at 7 p.m. on the 24th. The showcase, which will be staged at the cafe's yard, will feature a variety of Adidas FW25 season campaign looks covering all categories of sports performance, including running, outdoor, soccer, basketball, sportswear, and motorsports as well as Originals.




Starting with the fashion show, various unfamiliar but interesting sports and culture programs will be held in the cafe. It will create a venue where fans can voluntarily gather and interact with each other, including a morning rave that fills the morning with energy, a small class for a unique lifestyle, a cinema club where you can enjoy movies and barbecues on a rooftop, and a Weeknd Music Live held only on weekends.

Adidas Opens CAFE 3 STRIPES SEOUL In Seongsu-dong, Seoul
'CAFE 3 STRIPES SEOUL' Photo courtesy=아디다스
An Adidas official wanted to establish a community hub to communicate with various fans who love Adidas and build a consensus through "Adidas 'CAFE 3 STRIPES SEOUL."I want to be reborn as a community space that I want to keep hearing when I come to Seongsu-dong, not as a store that combines simple coffee." he said.

'CAFE 3 STRIPES SEOUL' will officially open from October 25, and more details will be available on the Adidas official website and @adidaskr and @originalals_kr Instagram accounts.








This article was translated by Naver AI translator.