Korea Sports Promotion Corporation to support overseas market development of excellent domestic sports companies
Oct 23, 2025
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The event, held at KINTEX in Ilsan for two days from the 21st, was co-hosted by the Ministry of Trade, Industry and Energy and the Korea Trade-Investment Promotion Agency (KOTRA), a large-scale export consultation involving 700 overseas buyers and 2,000 domestic companies from around the world.
The Korea Sports Promotion Foundation will create an approximately 270㎡ 'K-Sports Enterprise Hall' with the development of augmented reality (AR) climbing system, the development and manufacturing of K-pop experience content platform 'DanceSnap', the development and manufacturing of walking and body analysis system 'G'Hiwell', a camping and outdoor company 'Snowline' and a camping ice cooler manufacturing company 'BNK Sports' to showcase excellent ICT convergence experience contents and outdoor equipment in Korea, and show great interest to visitors.
Participating companies recorded a total of 49 cases of 1:1 export consultations worth about $21 million over the two days of the event. In particular, 'Tensiel' signed a memorandum of understanding (MOU) worth about $100,000 with 'J-Bridge', a local marketing consulting firm in Japan. As a result, it was praised for laying the foundation for promoting brand collaboration through its entry into Japan and showing the expandability of overseas expansion of K-content, which combines sports and culture.
An official from the Sports Corporation said, "Experiential sports technologies such as augmented reality and K-pop received great attention from overseas buyers.", and "We will continue to make efforts to strengthen the international competitiveness of excellent domestic sports companies through cooperation with specialized organizations in the future."
Meanwhile, the Sports Corporation is solidifying its role in the development of Korea's sports industry by supporting the growth of 76 sports companies with projects to foster leading sports companies and support overseas expansion (17.2 billion won) this year.
This article was translated by Naver AI translator.
