Business genius Park Myung-soo's chicken restaurant's annual sales of 1.2 billion + No. 1 store nationwide (Sadanggui)
Mar 24, 2025
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Park Myung-soo met Kim Byung-hyun, who lost 200 million won, and taught the secret on KBS 2TV 'The boss's ears are donkey ears', which aired on the 23rd.
Kim Byung-hyun, who opened another hamburger store despite everyone's dissuasion, said "It's a little different this time. I have a good feeling about it," he said, expressing confidence.
Kim Byung-hyun said, `This time, I signed a contract at a small food court in the basement of a building where several companies are gathered.' The food court has an average of 2,000 customers per day. With numerous customers eating a variety of foods, Kim Byung-hyun's hamburger store hovered around the bustling stores.
Kim Byung-hyun said, "How was today. There seem to be a lot of customers. The next door was full of people, but only 17 were sold after lunch. Kim Byung-hyun made an excuse by "Isn't it cold these days?" and Park Myung-soo sharply refuted "Then don't you go out when the weather is cold?"
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Park Myung-soo, who has previously been self-employed, said "I've done it, so I know, but open feet are three months old. This is the time when there are the most customers. There should be a Kim Byung-hyun effect, but there is no such effect."
Kim Byung-hyun "There was definitely an open foot. Sales were going up well for a long time, but he was away for two weeks for off-season training in Japan. When I came back to Korea, sales fell all the way down, and it fell by half compared to its peak" confided.
Park Myung-soo decided to try Kim Byung-hyun's burger himself. However, in Kim Byung-hyun, who takes Han Se-wol just to wear gloves, Park Myung-soo said, "When are you coming out now?" The life of a food court is time."
He was frustrated, saying, "Basically, the system itself is too slow." Kim Byung-hyun's restaurant ignores the basic idea that hamburgers are fast food. Park Myung-soo, who tasted it, said "It was better than expensive hamburgers. The burger was delicious, but the process of coming out was not delicious."
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Kim Byung-hyun asked "I only heard rumors, but I heard that the chicken store had annual sales of more than KRW 1 billion " and Park Myung-soo made KRW 100 million per month". It hit 1.2 billion won a year. It was 20 years ago. At that time, he ranked No. 1 in the chicken nation."
Then "I even delivered it myself. During the Yeouido Cherry Blossom Festival, 100 chimin were fried and sold out as soon as they left. We made a lot of sales thenWhen Kim Byung-hyun said ",I didn't see you in a cool way, and you were really cool."
Park Myung-soo added "An idea that can work well" does not mean lowering the price. There needs to be differentiation. There needs to be something different," he said, pointing out that the location of the food court is also the innermost. It was the 11th store, including a cafe. It's even vacant next to the store. He also advised that the neck is good at the beginning or the middle.
shyun@sportschosun.com
