Han Min-kwan's monthly sales of 100 million hamburger restaurants hit the jackpot..Low-priced marketing has worked.
Mar 23, 2025
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In KBS 2TV 'CEO's Ear Is Donkey's Ear', which aired on the 23rd, Han Min-kwan passed on the secret of becoming the owner of a hamburger restaurant 'Month Sales 100 Million' to Kim Byung-hyun.
Kim Byung-hyun, who opened another hamburger store despite everyone's dissuasion, said "It's a little different this time. I have a good feeling about it," he said, expressing confidence.
Jeon Hyun-moo "Now it is a hot topic among self-employed people. Let's learn from that case of closure. "'Kim Byung-hyun is going to do well if you do it the other way around.'" Kim Sook said, "'Oh, I'm doomed if I do that?'" he teased. Kim Byung-hyun said, "This time, I will set an example of my self-employment success," he vowed.
Kim Byung-hyun, who started his new business after ending his three-year stay in Cheongdam, opened a new store in Yangjae-dong.
This time, I signed a contract at a small food court in the basement of a building where several companies are gathered. The food court has an average of 2,000 customers per day.
With numerous customers eating a variety of foods, Kim Byung-hyun's hamburger store hovered around the bustling stores.
Kim Byung-hyun said, "How was today. There seem to be a lot of customers. The next door was full of people, but only 17 were sold after lunch. Kim Byung-hyun made an excuse by "Isn't it cold these days?" and Park Myung-soo sharply refuted "Then don't you go out when the weather is cold?"
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Park Myung-soo came by for a short visit. "Is this a hamburger restaurant that's doing it again?" he said, puzzled by the customers who didn't have any. "Isn't it lunchtime now?" Kim Byung-hyun said, "I was busy until you cameWhen asked about sales, he couldn't answer "It's a commercial secret".
Park Myung-soo, who has previously been self-employed, said "I've done it, so I know, but open feet are three months old. This is the time when there are the most customers. There should be a Kim Byung-hyun effect, but there is no such effect."
Kim Byung-hyun "There was definitely an open foot. Sales were going up well for a long time, but he was away for two weeks for off-season training in Japan. When I came back to Korea, sales fell all the way down, and it fell by half compared to its peak" confided.
Park Myung-soo decided to try Kim Byung-hyun's burger himself. However, in Kim Byung-hyun, who takes Han Se-wol just to wear gloves, Park Myung-soo said, "When are you coming out now?" The life of a food court is time."
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When asked about the price, Kim Byung-hyun said "I had to go cheaply to get close to the public."They answered that it was 1,1500 won, but the set price was 1,2100 won. Jeon Hyun-moo says 12100 seems more expensive for no reason. Charai is 200 won less and 1,1900 won is better."
Kim Byung-hyun asked "I only heard rumors, but I heard that the chicken store had annual sales of more than KRW 1 billion " and Park Myung-soo made KRW 100 million per month". It hit 1.2 billion won a year. It was 20 years ago. At that time, he ranked No. 1 in the chicken nation."
Park Myung-soo added "An idea that can work well" does not mean lowering the price. There needs to be differentiation. There needs to be something different," he said, pointing out that the location of the food court is also the innermost. Including cafe number 11? It was a shop. It's even vacant next to the store. The advice is that the neck is good at the beginning or in the middle.
Park Myung-soo introduced a business senior who would help Kim Byung-hyun. It was Han Min-kwan, the representative of a weak-minded comedian. Han Min-gwan praised Kim Byung-hyun, who is proud of Gwangju, saying, "Byeong-hyun is from the east, and he often comes to my mother's shop."
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The store run by Han Min-kwan has monthly sales of 100 million won. He said "At least 150 to 250 orders are placed a day" " and "The secret to marketing success"I think hamburger franchises in Korea require different marketing because hamburger stores are already red ocean."
Then "So let's not lose out in the price competition " The economy is in bad shape, and let's eat well with confidence. It sells at 1+1 throughout the year," he said, revealing the promotion for cost-effectiveness.
Han Min-gwan said, `We have fully equipped the hamburger patty machine even before opening this store. In the end, we have to reduce material costs a lot. I've reduced the distribution margin." "I've failed once and opened a store. He confessed that he had a rectum.
Then "At that time, the monthly rent was 12 million won. The amount of 12,000 won per person was expensive. Kim Byung-hyun defended himself by saying, `I lost 140 million won.' I lost 200 million won in three years."
Regarding 'Gagman and Business Profit', Han Min-kwan was frank, saying, `To be honest, broadcasting is more convenient.'
shyun@sportschosun.com
