Kang Min-kyung’s Brand Unveils Enhanced Welfare System Amid Past Criticism
Apr 18, 2025
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On the 17th, Kang Min-kyung released an employee welfare notice on her SNS along with a job posting for Abiemua. It was a brand that had been controversial in the past 'passion pay', but this time, positive reactions are pouring out due to better working conditions than expected.
The welfare system released included a number of practical benefits such as ▲ 50% discount on employees of its products ▲ support for self-development ▲ payment of birthday gift certificates ▲ provision of summer vacation outside of annual and half-time ▲ provision of condolence expenses and holiday bonuses.
In particular, it drew attention as it provided a month-long paid sabbatical to long-term employees for more than three years and provided overtime pay on a minute-by-minute basis for overtime work.
Netizens who saw this can feel that it is a brand that Kang Min-kyung sincerely operates" He continues to receive favorable reviews with his reaction.
Kang Min-kyung was embroiled in a controversy over paying 'passion pay' to shopping mall employees in 2023.
Kang Min-kyung, who was controversial by writing an annual salary of 25 million won in a job posting, explained that he wrote a wrong salary for new employees, but critics pointed out that 25 million won was too small even for new employees. In response, Kang Min-kyung apologized that she would adjust the annual salary for new employees to 30 million won.
It didn't stop there. Since then, Kang Min-kyung has gone head-on in the controversy by directly disclosing her meeting with a labor attorney and receiving labor consulting and employment consulting. Kang Min-kyung "Last year, I couldn't read the flow because I kept hiring to develop the company."I reflected on myself. While conducting consulting, the labor attorney "This welfare system alone is about three times that of other small and medium-sized companies. Welfare that is rarely done on this scale..." he said. In response, Kang Min-kyung said, `I'm greedy because many people say they don't do it,' `I hope it will be a company that everyone wants to attend.'
It would be right to take this opportunity to check the personnel system and all labor systems. I've come to my senses"What if there are 50 or 70 team members all of a sudden when the system is not in place, and I decided that it would be really (tough) to catch them then."
Kang Min-kyung, who showed self-reflection and improvement of the welfare system despite being criticized as 'showy style', completely removed the label of 'passion pay' by revealing the welfare system as much as that of large companies.
narusi@sportschosun.com
