Chairman of Soju, who spent 20 billion won to build a red clay road...Seo Jang-hoon even took off his socks (millionaire)
May 13, 2025
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The EBS and E-Channel co-production at 9:55 p.m. on the 14th (Wednesday) will feature Cho Woong-rae, chairman of the representative soju company in Daejeon and Chungnam, with annual sales of about 50 billion won (as of 2022). Cho Woong-rae is also famous for creating a 14km-long red clay road on Gyejoksan Mountain in Daejeon, which was filled with gravel in the past, and making it the "Holy Place for Barefoot Walking".
Gyejoksan Mountain Red Clay Road, which first began in 2006 and marks its 20th anniversary this year, hosts various cultural events, including barefoot festivals in May every year, and has become a representative attraction for healing and communication. In addition, it is selected as the longest red clay road in Korea and is attracting 1 million people from all over the country every year. Cho Woong-rae has been paying for all expenses incurred in creating and maintaining this loess road. The scale amounts to 1 billion won in annual maintenance costs and 20 billion won over 20 years. As for the reason for the creation of the red clay road, Cho Woong-rae reveals his eccentricity, saying, "I'm a sick and weak guy." The hidden story of Cho Woong-rae, who spent 20 billion won on a mountain owned by Daejeon City, not his own land, can be found on the broadcast of 'Neighbor Millionaires'.
Meanwhile, Seo Jang-hoon, the representative clean king of the entertainment industry, tries to walk barefoot for the first time in broadcasting through `The Millionaire Next Door.' Chairman Cho Woong-rae embarrassed Seo Jang-hoon, who visited Gyejoksan Mountain, by suggesting, `Take off your shoes and walk barefoot once.' Seo Jang-hoon responded, "I've never walked barefoot."I hesitated, "I don't think I can walk barefoot..." and activate "Neat Instinct" However, after a while, Seo is spotted walking barefoot on the dirt with Jonathan for the first time in his life. Seo Jang-hoon, who took his first step on the red clay road with tears in his eyes due to Cho Woong-rae, can be seen on EBS x E-channel 'Seo Jang-hoon's Neighborhood Millionaires' at 9:55 p.m. on Wednesday, the 14th. (Photo provided = EBS, E-Channel 'Seo Jang-hoon's Neighborhood Millionaires')
wjlee@sportschosun.com
wjlee@sportschosun.com
