Cheongdam-dong building owner Gu Jeong-soon, 1400 pyeong art museum, heritage society return nephews will not be passed down (millionaires)

By AnJee, Jung

May 08, 2025

Cheongdam-dong building owner Gu Jeong-soon, 1400 pyeong art museum, heritage society return nephews will not be passed down (millionaires)



Cheongdam-dong building owner Gu Jeong-soon, 1400 pyeong art museum, heritage society return nephews will not be passed down (millionaires)
Cheongdam-dong building owner Gu Jeong-soon, 1400 pyeong art museum, heritage society return nephews will not be passed down (millionaires)
'The Master of the Korean Brand Logo' Koo Jung-soon expressed her intention to return her long-cherished project, the 1,400 pyeong art museum, to society.

In EBS and E-channel co-production 'Seo Jang-hoon's Neighborhood Millionaires' (hereinafter 'Neighborhood Millionaires'), 'Korea's 1st Generation CI Designer' appeared and told his life story. Koo established the first CI company in Korea in the early 1980s, and created logos of numerous companies we know, starting with Geumseongsa. Koo Jeong-soon, who had a great reputation in the industry enough to receive 'land value' for one logo, said "I felt good because it was almost a project I worked on."," he recalled at the time.

At first, Gu Jeong-soon, who worked for an advertising company affiliated with a media company, was fired overnight and became unemployed. However, at the request of clients to visit her and take over the job, she unintentionally became a company representative at a young age, and she worked hard enough to save time for bed.




"As long as you received the money, you should do your best, thinking it's not someone else's businessKoo Jung-soon's extraordinary attitude toward work impressed Seo Jang-hoon and Jonathan. Seo Jang-hoon "Usually, it's the other way around. If you want to succeed this big, you have to change that idea first." expressed respect.

Cheongdam-dong building owner Gu Jeong-soon, 1400 pyeong art museum, heritage society return nephews will not be passed down (millionaires)
Currently, the 1,400-pyeong mansion where Gu Jeong-soon resides exhibits more than 500 artworks he has devoted his life to and is open to the public. Among them are works that are admired just by the name, such as the chair of George Nakashima, the chair of the legendary furniture master that BTS RM came to see, and the super-large painting of David Hockney.

Koo Jung-soon, who established an art museum to contribute hard-earned money to society, said "It costs around 40 million won a month to operate, but I have never considered it a deficit." I think I've got a place to make money and spend it." He also expressed his intention toward society, saying, `My mission is to create a better art museum than now so that I can look at the painting and touch my emotions or share them together.'




Koo Jung-soon "I get it from those who are older than me, but I buy it from those who are not." Should I buy it or buy it for Seo Jang-hoon?Let's say "Jo Seo-hoon "You have to buy me 30 years."," he replied, drawing laughter.

Finally, Seo Jang-hoon asked Koo Jeong-soon, who is unmarried, who will receive the inheritance. Asked if his nephews are looking forward to it, Koo Jeong-soon is making a foundation" he dismissed. In the meantime, "Art galleries are not something that can be passed on to anyone. We will give back to society." Seo Jang-hoon "After seeing the teacher, I shouldn't say I'm rich anywhere. I think it was an opportunity to feel very humble and find the beginning again."






anjee85@sportschosun.com