Contentree Central Records KRW 225.2 Billion in Sales in 1Q 2025..56% of overseas sales.
May 08, 2025
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SLL recorded 139.7 billion won in consolidated sales and 4.5 billion won in operating losses in the first quarter of 2025. Sales rose 35.7% year-on-year and 21% quarter-on-quarter, driving the performance as the proportion of overseas and new businesses increased. Overseas sales amounted to 74.5 billion won and overseas sales accounted for 56%, suggesting that content supply through global platforms has entered a full-fledged growth phase.
In the first quarter, major works such as 'Occ wife exhibition', 'Chunhwa love story', and 'negotiation techniques' were successful on domestic and international platforms such as Netflix, TVing, U-NEXT, and Viu. SLL will introduce major anticipated films in the second quarter, including the currently airing 'Beautiful Than Heaven', the Netflix original 'Required for a Star', and the upcoming Disney Plus/Prime video release 'Good Boy'. In addition, Netflix 'Underow Season 1', Prime Video 'The Summer I Turned Pretty Season 3', and HBO 'Task', which are the global original series of the American label Wiip, are also set to air in the second half of the year, so it is expected that the performance will continue to improve due to the expansion of global content supply and profitability diversification.
In addition, SLL is visualizing its advance into music, entertainment, and global fields in addition to the drama and film production business. It acquired a stake in Studio Slam in April and is expanding its competitive entertainment portfolio, including 'Black and White Cook Season 2' and 'Just Makeup'. Close Your Eyes, an idol group under SLL label Uncore, also sold 310,000 copies at the beginning of its debut album and became No. 1 in music broadcasting six days after its debut, marking the start of the music business in earnest. In addition, it is continuing its move to a global IP powerhouse by jointly producing and developing remakes with a number of overseas production companies.
Megabox recorded 44.9 billion won in sales and 10.3 billion won in operating losses in the first quarter. Due to the absence of box office content at the beginning of the year, the total box office was only 20.82 million, down about 33% from the same period last year, affecting megabox sales.
Despite the sluggish box office, Megabox actively promoted survival strategies by supplying and receiving independent content and strengthening competitiveness in offline platforms. Japanese animation 'The Giant's Complete Movie: The Last Attack', an exclusive screening of Megabox, surpassed 840,000 viewers, marking the highest box office hit ever. Megabox plans to increase its brand competitiveness by securing exclusive content that can only be enjoyed in its theaters in the future.
In addition, Megabox is strengthening the offline service of theaters by improving the viewing environment of theaters in the base area. In March, Megabox Gangnam branch is expanding the theater beyond 'where you watch movies' and 'where you experience' by replacing the entire theater with recliner seats and using the turned-off theater as a resting area during lunch.
Playtime Central recorded 16.3 billion won in consolidated sales and 1.4 billion won in operating profit in the first quarter. Operating profit decreased compared to the previous quarter due to the reorganization of insolvent branches at home and abroad starting in 2024 and the initial cost of opening new branches, but the company continues its strategy to increase profitability through premiumization and global expansion.
In January, it opened Champion the Black Belt in Mokdong, E-Mart, and plans to open additional stores in major areas in Seoul and the metropolitan area, including Gangdong, Magok, Gu, Incheon, and Songdo, during the first half of the year. In March, it opened its first Champion 12501 store in Jakarta Mall, Indonesia, continuing a stable overseas expansion following Vietnam and Mongolia, and plans to open a new branch in Bangkok, Thailand in the second half of the year. Playtime will continue to expand its external growth and revenue base through strategic partnerships with large local operators in the future.
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