From "Cultwo Show" to "Emperor Power"... SBS PowerFM Dominates All Genres of Listenership
May 15, 2025
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SBS said that SBS Power FM recorded 30.5% of the 2049 generation as a result of the 2025 second round radio listening rate survey. It is the only radio channel to exceed 30%, and it has maintained its overwhelming No. 1 position by widening the gap of more than 7% with No. 2 ranking.
As 2049 listeners are classified as the generation with the highest listening impact and consumption influence, this performance proves how strong a consensus SBS PowerFM's young and sensual content is forming.
The performance of each program is also noticeable. A number of programs, such as "Kim Young-chul's Power FM" and "Emperor Power of the Emperor of the Emperor", were ranked in the top 10, proving their overall channel power, centering on "Cultu Show', which ranked first in the overall entertainment genre listening rate.
In particular, SBS Power FM is the only channel that has never given up the top spot since the 2049 listening rate tally began. DJs of all ages, including Kim Young-chul, Kim Tae-kyun, Bong Tae-gyu, Joo Hyun-young, and Wendy, are leading the radio market with personalities and senses.
SBS said "Content crossover strategies such as continuous format innovation, expansion of various genres, and connection between live performances and YouTube were effective.""In the future, we will continue to present more advanced broadcasts based on close communication with young listeners "
Meanwhile, the survey of radio listeners between the ages of 15 and 69 in Seoul and the metropolitan area was conducted for two weeks from April 8 to 21.
mj.cho@sportschosun.com
