Kiiikiii Tops New Idol Brand Rankings for 3rd Straight Month

'Gen Z-mi' group Kiiikiii broke another surprising record.

According to the Korea Corporate Reputation Research Institute on the 1st, Kiki ranked No. 1 in brand reputation for new idol groups in May 2025. As a result, Kiki proved its influence by staying at the top for three consecutive months until May, following the No. 1 brand reputation of a new idol group in March and April.

Kiiikiii's first mini-album 'UNCUT GEM', which continued from her free debut in February, attracted attention day after day. Immediately after the music video was released, the title song 'IDO ME' topped YouTube's popularity video (hereinafter 'In-rudong') and has settled on various music charts, including Melon Top 100, to maintain its upper ranks. Among them, Kiki won the first trophy of terrestrial music broadcasting with 'I Do Me' on MBC 'Show Music Core!' on the 5th of last month.

Through six weeks of music broadcasts, Kiki emerged as the "2025 Best Expectant" by imprinting outstanding live performances as well as the colors of the free and original team. In particular, he showed unlimited concept digestibility and unrivaled 'Zhenjimi' through another charm 'BTG' activity following 'I Do Me', and on the 24th of last month, he released a music video of the song 'GROUNDWORK' to mark the month of the release of 'Uncut Gem', adding to the fever of the box office.

Kiiikiii's No. 1 move, such as an iron fortress, came from not only musical activities but also various activities. Kiki showed a global presence by exploring Korea's leading fashion magazines as well as the USA cover of Ten Magazine before its official debut for the first time in K-pop. In addition, following an exclusive interview with The Hollywood Reporter, he was named the only K-pop artist on Rolling Stone's "2025 Most Anticipated Rookie Musicians (Future 25)" and proved his popularity both at home and abroad by spotlighting Kiki's debut album 'Uncut Gem in the British music review magazine NME.

Following this momentum, he recently decorated the digital cover of the magazine 『Marie Claire" with Chanel Beauty, and was selected as the launching model for Kakao Bank's first brand Ambassador and Burger King"King Fusion" and gained overwhelming influence in fashion, beauty, finance, and restaurant industries. In the midst of such a brilliant move, despite the end of the activity, he captured the public's hearts by ranking No. 1 in the brand reputation of a new idol group.

KiiiKiii is a team of members who have both skills, visuals, and colorful charms. Every day, they continue to run Kiiikiii's own pace, fascinating the world beyond Korea through original music, styling, and constant performance.

Kiiikiii will continue to perform in front of fans and the public through various activities.