By4M Studios to establish a new professional management ABM company..Lee Jae-eun, CEO of the existing industry, goes beyond the existing industry frame
May 13, 2025
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ABM COMPANY stands for Artist Branding & Management, which builds a new concept management system centered on branding, content connection, and digital native customization strategies of new actors beyond simple agency models.
By4M Studio is a storytelling partner leading the digital content era and is a content company with experience in all-round production such as movies, dramas, music, publishing, and advertising. In recent years, the distribution-invested films 'Firefighter', 'Hitman' and 'Victory' have attracted the industry's attention.
The launch of the ABM COMPANY will apply the viral capabilities based on box office data, distribution channels, and SNS obtained from content production to the growth of new actors" is a strategic declaration by BIFOM.
ABM COMPANY will absorb the advantages of the existing management system and build a dual track structure that separates management and branding, and use it as a triple index selection criterion that quantifies the acting skills, visuals, and SNS influence of new actors. It also plans to establish a system of optimization matching with leading producers to present a new talent development model that moves flexibly in the rapidly changing content market.
"ABM COMPANY will serve as a hub for actor branding and content connection, not just 'Management'," a By4M Studio official said. "We want to go beyond the existing industry frame and create a structure where individual actors become a brand."
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