Paik Jong-won Halts All Broadcast Activities Amid Controversies

By Jaewan, Ko

May 06, 2025

Paik Jong-won Halts All Broadcast Activities Amid Controversies



Paik Jongwon , CEO of The Born Korea, apologized directly for various controversies raised recently and declared the suspension of all broadcasting activities.

This means that except for tvN 'Business Genius White Sands 3' which is currently finished or in progress, and Netflix's original series 'Black and White Chef Season 2', it will not be broadcasted afterwards.

CEO Baek said on his YouTube channel 'Jongwon Baek' on the 6th, 'Let's start from the beginning again.A video of the announcement of the statement was released.




In the video, he wrote, `I have been taking time to reflect deeply on myself, and I am here now to examine and reorganize the entire organization in relation to various issues of the company. We are identifying the underlying causes of all other issues, including quality, food safety, and festival site hygiene, and improving them one by one."

"All the problems are with me" he said, realizing that "I must change to bring about real change. We will renew the organization with the determination to cut corners and change the corporate culture through communication with all employees.

He then said "What is most heartbreaking now is the desperate situation of franchisees. The franchisees are partners and family members of Dubon Korea. Immediately after the emergency support measures were prepared, I visited the site and heard the voices of the store owners directly"In the process of contemplating with the owners, "From now on, I can't leave a single store owner behind" Apart from the emergency support measures already announced, we will additionally implement a full support plan for each brand. With the intention of sharing the profits of the headquarters with franchisees, we will launch a large-scale support plan next week,' he pledged.




Paik Jong-won Halts All Broadcast Activities Amid Controversies
Paik Jong-won Halts All Broadcast Activities Amid Controversies
We will also create a virtuous cycle structure in which the headquarters succeeds only when the franchise is successful and gives good results to shareholders through it. To go far with the franchisees, I will not let go until the end"I'll go back to the beginning and start again."," he said, bowing his head.

As for the 'broadcasting power abuse', it is also my fault. The will of the critics is also strictly understood. In the process of completing good broadcast content, if my words or actions hurt someone, it is my responsibility and negligence. I should have been more humble as much as I was loved enough. I apologize with my head down"From now on, I will stop all broadcasting activities except for the programs currently being filmed" he said.

Meanwhile, CEO Baek's Dubon Korea has recently been criticized by investors for plunging its stock price due to various controversies such as violations of laws such as sanitation and farmland laws, interviews with executives, errors in labeling the country of origin, and industrial metal cooking utensils.






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