Park Eun Ji spent 300 million, but the reality is..The Struggle of a Celebrity CEO Who Runs Himself

May 14, 2025

Park Eun-ji, a former weatherman, expressed her sincerity ahead of the launch of the cosmetics brand.

Park Eun-ji launches on the 14th at 10:00 a.m. on May 20th. "Oi Gong's launching competition..." he said.

Park Eun-ji "I think I'm going to be burnt out at the launch. I made EVB by moving so many things myself. I ran from 0 to 10 myself to lower the unit price even a few hundred won. It might seem like a performance, but it's too salty for that. Even though it is nearly 300 million won, the CEO has to run himself to survive the war against the unit price. Actually, I really wanted to save every penny of labor costs and several won of production costs and give you a price that would not be burdensome. Please look forward to it. I put the customer's position more than my position," said the CEO ahead of the launch of the cosmetics brand.

Park Eun-ji then said 'Help me. Everyone. Gob-shin. My money business is worth 250 million won. It's salty. The celebrity CEO's Vlog' released a video of himself running and working. He said "I have to plan the shoot myself and even direct and model. Makeup, hair design, and costume preparation. I caught it myself. I experienced the end of solitude that no one would understand while developing alone for three years. My products even contain my hot tears," he said, expressing his sincerity and efforts for the brand he made himself.

Meanwhile, Park Eun-ji married a Korean-American office worker in 2018 and has one daughter. Park Eun-ji stayed in LA in the U.S. after getting married.

jyn2011@sportschosun.com