BLACKPINK Rose Leads, Jennie Shines at No. 3 in August Brand Rankings
Aug 17, 2025
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The Korea Corporate Reputation Research Institute extracted 99,917,582 brand big data of 725 individuals from the girl group from July 17, 2025 to August 17, 2025 for the analysis of big data on the girl group's individual brand, and analyzed the brand reputation index with the participation index, media index, communication index, and community index. Compared to the 144,426,891 big data of girl group personal brands in July, it is down 4.32%.
In August 2025, girl group's individual brand reputation ranking was ranked 30th in the order of Blackpink Rose, Ive Jang Won-young, Blackpink Jenny, Ive An Yujin, Espa Winter, Blackpink Lisa, Red Velvet Joy, Ive Liz, Blackpink Jisoo, Ive Rae, Red Velvet Seulgi, Espa Giselle, Signature Support, Red Velvet Irene, Espanning, Red Velvet Wendy, Le Seraphim Kim Chaewon, Enmix Seolyoon, Oh My Girl Arin, TWICE Jeongyeon, TWICE Jihyo, Oh My Girl YooA, Ive Fall, Twice Mina, Red Velvet Yeri
The Black Pink Rose brand, which ranked first in the girl group's individual brand reputation, was analyzed to have a brand reputation index of 6,815,907, with a participation index of 622,954 media index of 612,938 communication index of 1,556,336 community index of 4,023,679. Compared to the brand reputation index of 5,886,074 in July, it is up 15.80%.
In second place, the IVE Jang Won-young brand was analyzed to have a brand reputation index of 6,441,557, with the participation index of 899,399 media index of 1,103,998 communication index of 1,626,836 community index of 2,811,325. Compared to the brand reputation index of 5.68 million in July, it is up 13.41%.
In third place, the Black Pink Jenny brand was analyzed to have a brand reputation index of 6.28 million,705, with the participation index of 894,4551 media index of 884,214 communication index of 1.51 million,226 community index of 2.99 million,1715. Compared to the brand reputation index of 5,362,305 in July, it is up 17.13%.
In fourth place, Ive An Yu-jin Brand was analyzed to have a brand reputation index of 4,186,388, with the participation index of 881,518 Media Index of 845,633 Communication Index of 1,243,787 Community Index of 1,215,450. Compared to the brand reputation index of 3.519,244 in July, it is up 18.96%.
In fifth place, the Espa Winter brand was analyzed as the participation index of 668,307 media index of 628,866 communication index of 991,749 communication index of 1,03325 community index of 3,316,247. Compared to the brand reputation index of 2,464,635 in July, it is up 34.55%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said "As a result of the analysis of brand big data of Girl Group's personal brand reputation in August 2025, the Black Pink Rose brand topped the list. Analysis of the girl group's personal brand categories showed a 4.32% decrease compared to the 144,426,891 girl group personal brand big data in July. According to the detailed analysis, brand consumption fell 8.88%; brand issues fell 3.32%; brand communication fell 7.47%; and brand spread rose 0.15%" the reputation analysis.
The Black Pink Rose brand, which ranked No. 1 in the girl group's individual brand reputation in August 2025, followed by 'record, congratulate, prove' in the link analysis, and 'run, apartment, Billboard' in the keyword analysis. In the positive negative ratio analysis, the positive ratio was analyzed at 93.42%", the brand analysis said.
The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of the girl group's individual brand reputation, it is possible to measure the positive negative evaluation of the girl group's individual brand, media interest, and consumer interest and communication volume. The analysis of girl group's individual brand reputation also included an analysis of brand value that measured brand influence?
soulhn1220@sportschosun.com
