Junho Lee's new start, establishing O3 Creative...IP Infinite Business Realization

By Jaewan, Ko

Aug 18, 2025

Junho Lee's new start, establishing O3 Creative...IP Infinite Business Realization



Actor and singer Lee Jun-ho announced a new start.

On the 18th, O3 Collective, an agency founded by Lee Joon-ho, unveiled its mission, saying, `It is a creative group that creates a creative trajectory by organically moving three axes, one's identity, original content, and Orbit of management.'

He then expressed his vision of `Dreaming of a team-based brand system in which artists, content, and staff become the main characters together' and"We will design and realize everyone's growth and expansion by building an IP-centered, unlimited business lab beyond just management companies.'




In particular, CEO Yang Hye-young, a former CJ ENM brand strategy office and performance division who successfully led innovative projects, will create a vision together as a Co-Founder of O3 Collective. As a result, it is expected that not only staff members who have worked with Lee Joon-ho for a long time, but also emerging young talents in the management industry, will join the team to show strong teamwork.

Junho Lee's new start, establishing O3 Creative...IP Infinite Business Realization
Lee Joon-ho, who debuted as a group 2PM in 2008, has been loved by global fans for his all-round activities as a group and solo artist. Starting with the 2013 movie 「The Watchers」, he has established himself as a reliable actor by proving his solid acting skills and global box office success through a number of works such as dramas"Director Kim","Clothes sleeves", and"King the Land".

In the second half of this year, viewers will meet with tvN dramas 'Taepung Corporation' and Netflix original series 'Casharo'. Expectations are high for the acting transformation that Lee Joon-ho, who has built new characters in each work, will perform through the two works.




In addition, Lee Joon-ho will continue to communicate with fans by recruiting official membership (2nd Lee Joon-ho fan club) with the fan community on the global super fan platform Weverse on the 19th.



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