Moon Ga-young drove the global popularity of 'Seochodong'.
tvN's Saturday-Sunday drama 'Seocho-dong', which ended on the 10th, recorded an average of 7.7% and a maximum of 8.9% nationwide, ending with its own highest ratings. The story of the lawyers drawn during the 12th episode drew viewers' immersion and empathy to the end. Moon Ga-young played the lead role of Kang Hee-ji in the play, challenging her first acting as a lawyer, leading viewers to favorable reviews with her stable acting and delicate expression.
Thanks to Moon Ga-young's performance, the drama 'Seocho-dong' set a meaningful record by gaining huge popularity in global channels beyond Korea. In the global OTT Rakuten Vicky, it was ranked in the top 5 in terms of viewership in 150 countries and regions around the world, including the United States, Brazil, France, the United Arab Emirates, and India. In addition, major platforms such as Disney+, Japan's largest platform UnNext, and Taiwan's iQiyi and Friday ranked high by service country and region. In particular, it topped the channel in Southeast Asia, Singapore, Indonesia, and the Philippines at the same time, achieving the highest performance among CJ ENM dramas aired in 2025.
Thanks to this response, 'Seochodong' held fan events and local press conferences on the 10th and 11th in Malaysia, which has rapidly emerged as the largest market in Asia. As soon as she arrived at Kuala Lumpur International Airport, Moon Ga-young responded with a hand greeting and a smile, expressing her gratitude to countless fans who visited the airport despite the late hour.
On the 10th, the first day of the event, Moon Ga-young attended a screening event 'Star Tour' to meet fans in person. The red carpet event held at the main entrance of Malaysia 'Pavilion Kuala Lumpur' attracted more than 20,000 fans, receiving the largest-ever hot hospitality in K-drama history hosted in Malaysia. Moon Ga-young actively communicated with fans who visited the scene by taking photos with the poster sign of 'Seochodong' and the audience's cell phone. Amid the cheers and enthusiasm that filled the red carpet, local media as well as global media such as Singapore, Hong Kong, and Variety covered the scene and broadcast his appearance.
On the 11th, the second day of the event, a press conference was held for local media. About 50 leading local and global media attended to add enthusiasm for coverage and show keen interest in Moon Ga-young and drama. At the press conference, Moon Ga-young said, `To be able to watch the last broadcast in other countries like this is a precious and special opportunity, so I think it will remain a good memory. Thank you very much for your affection for 'Seocho-dong'.," he said, expressing his sincere gratitude for the support and love of global viewers.
Meanwhile, Moon Ga-young, who wrapped up the journey of 'Seocho-dong' amid the enthusiastic support of global fans, will soon go on a fan meeting tour in Asia and share special time with fans. In addition, it is expected to continue its colorful activities in the second half of the year, preparing to meet with the audience on screen through the movie If We.
lunamoon@sportschosun.com
