Psy Leads August ‘Legendary Singer’ Brand Rankings
Aug 21, 2025
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The Korea Enterprise Reputation Research Institute measured the participation index, media index, communication index, and community index for the legendary singer brand through consumer behavior analysis of 25.06 million pieces of big data measured from July 21 to August 21.
In August, the 30th place in the legendary singer brand reputation was analyzed in the order of Psy, Park Jin-young, Cho Yong-pil, Lee Moon-se, Baek Ji-young, Kim Jang-hoon, Lee Seung-hwan, Uhm Jung-hwa, Lee Seung-cheol, Lim Chang-jung, Cho Young-nam, Park Jung-hyun, Nam Jin-hyeon, Seo Tae-ji, Jeon In-kwon, In-soon, Kim Yeon-ja, Na Hoon-ah, Tae Jin-ah, Yoon Jong-shin, Kim Kyung-ho, Kim Gun-mo, Joo Hyun-mi, Lee Sun-hee, Cho Sung-mo, Lee Hyun-woo, Seol.
Psy Brand, which ranked first in the legendary singer brand reputation, was analyzed to have a brand reputation index of 2,0344,343, with a participation index of 114,491 media index of 594,855 communication index of 876,407 community index of 452,591. Compared to the brand reputation index of 2,522,335 in July, it fell 19.35%.
In second place, Park Jin-young's brand was analyzed as 935,914 as the participation index, 198,513 media index, 196,92 communication index, 347,927 community index, 199,413. Compared to the brand reputation index of 964,410 in July, it fell 2.95%.
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In fourth place, Lee Moon-se brand was analyzed to have a brand reputation index of 671,208, with a participation index of 36,750 media index of 141,719 communication index of 245,260 community index of 247,480. Compared to the brand reputation index of 1,125,247 in July, it fell 40.35%.
Baek Ji-young brand ranked fifth with a brand reputation index of 646,045 as the participation index of 46,340 media index of 305,161 communication index of 202,317 community index of 92,227. Compared to the brand reputation index of 1035,830 in July, it fell 37.63%.
Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute, said "The Psy brand, which ranked first as a legendary singer, was highly analyzed as appearing, revealing, and popular in link analysis". In the keyword analysis, 'Hummusho, Lee Su-ji, and the eve of the night' were analyzed high. In the positive negative ratio analysis, the positive ratio was analyzed at 93.15%.
Meanwhile, Psy is set to play a big match against comedian Lee Soo-ji. Psy invited Lee Soo-ji as a guest in the performance of the `Hummyeok Show', and asked Lee Soo-ji to play a rematch after saying, `I don't know who Psy is', 'Loveberg Seol', and 'Lee Soo-ji is more like Psy'. The two will hold a hot rematch at the Gwangju performance on the 23rd and 24th.
silk781220@sportschosun.com
