Sea bowed to controversy over false advertising...The agency is also responsible.
Aug 05, 2025
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On the 5th, Bada posted a handwritten apology on his YouTube channel and "We sincerely apologize for the disappointment regarding the recent product introduced through the YouTube channel"I feel very ashamed of myself for not being able to do so even though I should have reviewed and judged more carefully before participating in the content."
Especially on the controversial remarks " (in the video) "I saw this friend (product) for the first time when I went to Australia? OOO is most famous among them. I confused those who are watching the channel with content that is different from the truth. "I deeply reflect on the confusion and distrust this has caused many consumers and express my sincere apology."
"With this incident, I will take a deeper look at the contents and responsibilities of any form of content in the future, and do more carefully so that my words and actions are not transmitted to someone as hurt or misunderstood."," he stressed.
The agency Wave9 also said "As the artist's reputation and trust can affect the public, we apologize for not performing it sufficiently despite the need for more careful and thorough review prior to the content appearance."
In addition, the content was filmed in accordance with the scenario provided by an external production company, and Mr. Bada did not receive any prior information about the actual distribution of the product or whether it was false or exaggerated"We did not intentionally convey false information or deceive consumers, but we sincerely apologize to both the agency and the artist for causing confusion and distrust to consumers, and we are accepting this matter with a heavy responsibility."
Wave 9 has now notified the end of its collaboration with the channel and requested that all content exposed to the sea be stopped and deleted. In addition, "We are currently preparing civil and criminal legal action in consultation with legal representatives as false information provided by manufacturers and cosmetics companies in this case and circumstantial evidence that they have avoided verification responsibilities" he added. "We will take decisive action against any part where the artist has been used as a tool for false advertising or has been defamed.'
The controversy erupted when Bada mentioned a specific product in a YouTube beauty content that `I saw it for the first time in Australia,' but the product was promoted as a 'Australian concept' rather than an actual Australian product.
The following is the full text of the sea apple
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Hello, I'm Wave 9, the agency of Bada.
First of all, we deeply apologize for the concern caused by the 'Miracle Sydney' product-related video introduced through the YouTube channel 'Glammy'.
As the artist's reputation and trust can affect the public, I would like to apologize once again for not doing enough despite the need for more careful and thorough review before appearing in the content.
In addition, despite the fact that the agency should have fully reviewed and verified the distribution channels and quality of the product, we feel deeply responsible and remorse for causing this incident by allowing artists to appear while ignoring this.
The content is an advertising video filmed according to the scenario provided by an external production company, and Mr. Bada is the actual distribution status of the product or false?Without receiving any prior information about exaggeration, according to the script "I saw this friend for the first time when I was in Australia before? Miracle Sydney is famous among them!" was exposed with the caption.
Although we did not intend to communicate false information or deceive consumers, we sincerely apologize to both the agency and the artist for causing confusion and distrust to consumers as a result, and we are accepting this matter with a heavy responsibility.
As a result, Wave 9 has notified the end of the collaboration with the channel, and Bada has requested that all exposed content be stopped and deleted.
In addition, we will stop all collaborations with related companies, and we will strengthen the due diligence process, including legal advice, and take practical measures to prevent a recurrence by overhauling the internal review system.
In addition, the falsehood of information provided by manufacturers and cosmetics companies in this case and the circumstances of avoiding the responsibility for verification are confirmed, so is Wave 9 currently under consultation with its legal representative?Criminal legal action is being prepared.
We will firmly take action against any part where the artist has been used as a tool for false advertising or has been defamed.
Wave9 deeply reflects on this and will continue to operate more carefully and transparently between its two responsibilities: consumer protection and artist protection.
Once again, I sincerely apologize to everyone who has been inconvenienced by this issue.
We will continue to do our best to restore trust with sincere steps and responsible attitudes.
Thank you.
The apology will be posted on our official website for 30 days.
August 4, 2025
Wave 9 Dream
rightlight@sportschosun.com
