SLL Label Production The Summer I Turned Pretty Season 3, Amazon Prime topped the global market for 18 consecutive days
Aug 04, 2025
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According to Amazon Prime Video, the first two episodes of season 3 of 'The Summer I Turned Pretty' have surpassed 25 million cumulative viewers in just seven days of its release. This is a 40% increase in the same period compared to Season 2 and more than three times the number of viewers in Season 1. In particular, the series has more than half of its viewers overseas, including the U.S., the U.K., Germany and Brazil, emphasizing that it is the most popular prime video work in recent years.
As evidenced by this, the series has remained at the top of Amazon Prime Video Global 'TOP TV Shows category for 18 days since the release of the first two episodes on July 16. In particular, it topped the 'TOP TV Show' category not only in North America, including the United States and Canada, but also in South America, such as Brazil and Chile, and in Europe, such as France, Germany, and the Czech Republic.
The most popular age group in the 'The Summer I Turned Pretty' series is women aged 18-34, and it is analyzed that the strong reflection of cultural trends was effective. In particular, following last season, many of Taylor Swift's songs, such as 'You're Losing Me' and 'Daylight' were inserted into the main scenes and trailers, further raising viewers' emotional immersion. In fact, viewers expressed their affection for the soundtrack, reacting, "'A song changed the mood of the whole scene' and 'Taylor Swift music made me cry'. In addition, the music of various artists, including Olivia Rodrigo, Ariana Grande, and Benson, is harmonized in a balanced way to convey the emotions of youth and the story of growth in abundance.
SLL label Wiip will continue to introduce content that is based on local sentiment but contains universal sensitivity and messages. In particular, 'The Summer I Turned Pretty' is a representative work and is evaluated as an example of successfully combining local sensibility and global consensus. From seasons 1 to 3, it has secured both productivity and fandom, proving the possibility of continued growth in the series, and has established itself as a representative example of the possibility of global expansion of franchise IP based on the original.
A SLL official said 'The Summer I Turned Pretty' is one of the works that accurately identifies the demand for youth romance in the global market."SL will continue to expand its collaboration with global partners, including Wiip, to introduce IPs that can encompass various emotions and cultures."
The Summer I Turned Pretty series is co-produced by Amazon Studios and wifi. Season 3 consists of a total of 11 episodes, and the last episode will be released on September 17.
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