SM, Q2 Operating Profit Increases Significantly Compared to Last Year... It continues to grow by driving record sales, MD sales, and expanding artist activities
Aug 06, 2025
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On a separate basis, the company recorded 220.3 billion won in sales and 46 billion won in operating profit in the second quarter, up 26.5 percent and 56.9 percent from a year earlier, respectively. This high growth trend was mainly due to increased sales of new reports, increased sales of music sources, and strong performance in the planning and performance MD (planned product) sector. Operating profit also showed significant growth due to double-digit sales growth and improved sales mix. At the same time, major affiliates continued their overall stable performance trend due to the expansion of artist activities.
SM is planning to continue its growth in the second half of this year by strengthening artist-centered IP activities and expanding the global stage. Super Junior, which celebrates its 20th anniversary this year, is expanding its contact with fans by developing various contents and commemorative projects, and BoA also released a full-length album to commemorate its 25th anniversary. In addition, NCT DREAM's full-length album, TVXQ's Japanese single, WayV mini album, and Seung-Han & Xoul's debut single have been released, and SHINee Key and Red Velvet Joy's full-length and mini-album will also be released.
In addition, the mini albums of Espa and NCT WISH, as well as NCT Haechan's first solo studio album and EXO's Suho and Chanyeol's mini albums are scheduled to be released.
In addition, TVXQ's U-Know and Girls' Generation's Taeyeon's full-length albums, NCT DREAM, WayV and Hatsu-to-Harts' mini albums, Rise, SHINee Minho and NCT Jungwoo's single, NCT Utah's Japanese full-length album and TVXQ's Choi Kang Chang-min's Japanese single will be released.
The concert sector is also active. Rise, which is on its first world tour, will expand beyond Asia to North America to present a variety of performances in 22 regions around the world, and Espa's solo concert, which has recently been sold out to limited-visibility seats, will be held as a world tour, starting with Seoul, to major cities around the world. In addition, various artists, including Red Velvet, Irene & Seulgi, NCT DREAM, EXO Kai, NCT Doyoung, and SHINee Key, will continue their active performances at home and abroad.
In particular, SM is building a multi-faceted collaboration system such as content production, distribution, and fandom marketing in the Chinese market through a strategic alliance with Tencent Music Entertainment (TME), the largest music platform company with 550 million monthly users in China, and plans to build a complete idol success model that connects production, distribution, performance, and data in the future.
Co-CEO Jang Chul-hyuk said "SM is gaining competitiveness in all generations of the K-Pop market through the active activities of new artists as well as existing artists who have been loved for a long time. In particular, the company showed that its all-round content business centered on IP can lead to performance in this quarter, and based on this, it will continue to grow sustainably through artist IP-based content expansion and global activities in the second half of the year" he said.
star77@sportschosun.com
