SM Entertainment Marks 30th Anniversary with Sold-Out ‘SM Town Live 2025’ at Tokyo Dome

By Jieun, Baek

Aug 11, 2025

SM Entertainment Marks 30th Anniversary with Sold-Out ‘SM Town Live 2025’ at Tokyo Dome



SM Entertainment (hereinafter referred to as SM) proved the power of 'K-pop Kingdom'.

SM successfully completed its 30th anniversary of its foundation 'SM Town Live 2025' Tokyo Dome concert with all seats sold out.

The 'SM Town Live 2025' held at Tokyo Dome, Japan from the 9th to the 10th, drew high attention from local fans in that it was a global tour commemorating the 30th anniversary of SM's foundation from Seoul to Mexico City, LA, and London in January, and a concert marking the 15th anniversary of the hosting of SM Town Live's Japanese performance.




As a result, the concert attracted a total of 95,000 spectators with all seats sold out on both days, exceeding 1.1 million cumulative audiences for the Tokyo Dome concert of 'SM Town Live', realizing the unrivaled 'No.1 Global Performance Brand's reputation. The 9th was live-viewed at 10 regional movie theaters around the world, including Korea and Japan, and the 10th was broadcast live on various platforms such as Beyond LIVE and Japan's KNTV, and even enjoyed 'Pinkblood' from all over the world.

SM Entertainment Marks 30th Anniversary with Sold-Out ‘SM Town Live 2025’ at Tokyo Dome
In addition, a press conference was held prior to the performance on the 9th, and Japan's leading media such as Nikkan Sports, Sports Nippon, Sports Hochi, Sankei Sports, Daily Sports, Tokyo Chunichi Sports, and Oricon News attended to prove SM's overwhelming status, and Kangta said, `I am proud of many of SM's junior artists who have shone K-pop together so far, and I am looking forward to the future even more. This year's 30th anniversary is a new beginning for SM, and more diverse music and artists will be born."

In addition, SM artists such as Kangta, TVXQ, Super Junior, Cho Mi, Girls' Generation Hyoyeon, SHINee (Key, Minho), EXO (Suho, Chanyeol, Kai), Red Velvet (Irin, Seulgi, Joy), NCT 127, NCT Dream, WayV, Espa, Rise, NCT Wish, Hearts to Hearts, Seunghan & Soul, and SMTR25 received explosive responses by performing colorful stages for more than four hours without rest.




Especially, TVXQ 'Rising Sun', Super Junior 'Express Mode'Super Junior-M 'Because It's You (至少還)', Red Velvet 'Red Flavor', NCT 127 'Fact Check (Unfathomable; No 可思議)', NCT Dream 'Chiller'Wayshion V 'Big Bans'Espa 'Dirty Walk'Rise'NCT Wish'Steady'Hartz'Style', etc. Hit songs by each group and hit 'Small Set (My Life)', Hyo Yeon 'Retro, The solo stages with different charms, such as Seung-han & Soul 'Waist No Time', completed the venue of the music festival with stages that you can't take your eyes off for a moment.

SM Entertainment Marks 30th Anniversary with Sold-Out ‘SM Town Live 2025’ at Tokyo Dome
In addition to the key pre-released stage for the first time in this concert, TVXQ's stage for local fans with the Japanese version of "Jumun-Myrotic" and NCT Wish "PopPop," Chanyeol's unreleased Japanese song "Kangaete Mitara"; NCT Dream's Japanese single "Moonlight"; ice cream's "I ♡scream", which was sung in chorus with the cheerful and refreshing energy of Choi Chang-min, Kyu-hyun, and Shotaro!' The cover stage drew enthusiastic cheers from the audience and raised the heat of the scene to its peak.

The special performances such as Kangta, Xiaojun, Hendry, Wonbin, Anton, Zion, and Yuushi 'Happiness', Hyoyeon, Yangyang, and Gisele 'Dessert', Seulgi and Seongchan 'Bad Boy, Sad Girl', Mark and Haechan '+82 Pressing, as well as SM senior artists' cover performance stages such as Hearts to Heart 'G', and SMTR25 made us look forward to SM's family relationship that will continue for over the past 30 years.




SM Entertainment Marks 30th Anniversary with Sold-Out ‘SM Town Live 2025’ at Tokyo Dome
At the end of the concert, all the cast members took to the ending stage, singing the symbol song 'Hope from KWANGYA' and breathing closely with the audience, and a video of Coming Soon, which heralded the 2026 'SM Town Live' Fukuoka concert, was released in surprise, coloring the venue with cheers until the end.

'SM Town Live' has been held in major cities around the world and has been loved by music fans around the world as it has become a hot topic such as 'First Korean single-brand performance in Paris, France', 'First Asian singer to perform at Madison Square Garden in New York', 'First overseas singer to perform at Beijing Olympic Main Stadium in China', and 'First large-scale K-pop performance in Dubai'.





silk781220@sportschosun.com