Kim Hee-sun's wine after GD Highball appears..."The Myth of Selling 430 Billion Dollars." Son is holding hands
Sep 01, 2025
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According to the distribution industry on the 1st, actor Kim Hee-sun, in partnership with world-renowned winemaker Joe Wegner, will present wine 'Belle Glos Ballad' at Lotte Department Store in September. Manufactured from Pinot Noir from Santa Barbara, California, this product was planned in collaboration with F&B company FG and wine importer Geumyang International.
Above all, his collaboration with Joe Wegner, founder of 'Belle Growth' and who gained worldwide fame by selling 'Mayomi' for $315 million, has drawn keen attention from the industry. Currently, he is operating nine brands through the Copper Kane Winery, and Kim Hee-sun participated as a model herself, adding to the package design and planning stage. New York artist Mari Art took charge of the package, adding to the premium sense.
Kim Hee-sun, who is considered one of the leading drinkers in the entertainment industry, is listed in the wine market in earnest through this collaboration. CEO of FG Lee Kyung-won said, "Starting with wine collaboration with Kim Hee-sun, we will expand our liquor lineup to suit the lifestyle of each celebrity in the future.""FG will open up the premium mainstream culture that represents Korea on the global stage ""
Recently, convenience stores and the liquor industry are seeing a strong craze for `celebrity marketing.' Storytelling alcohol with fandom at the forefront becomes a hot topic at once with rapid word of mouth. G-Dragon's 'Peace Minus One High Ball', which was introduced by CU in April, sold out immediately after its launch, surpassing 10 million cans in cumulative sales. Attention is focusing on whether Kim Hee-sun's wine will be able to take over a new baton in the celebrity liquor market following the success of GD Highball.
mj.cho@sportschosun.com
