Sung Si-kyung, who made a hit in makgeolli, launched a new product called 'Rose 12 Degrees', and will it continue to be sold out again this time
Sep 02, 2025
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On the 1st, 'Kyung' will unveil "12 Degrees of Gyeongtakju" and its exclusive glasses at the Amoeba pop-up zone on the basement floor of Lotte World Tower ABNEWL in Jamsil, Seoul from Sept. 12 to Oct. 2."
'Kyungtakju Rosé 12 Degrees' is a follow-up to 'Kyungtakju 12 Degrees', which recorded the sold-out myth at the beginning of last year, and features a natural pink color with domestic red rice fermentation. Without adding any artificial pigments or fragrances, it added bright colors reminiscent of rose wine to the heavy and clean existing taste.
In particular, the brand will also offer a special glass with the curve of the moon jar as a motif along with the new product. The phrase 'Deep Moment, Drink Kyung' is engraved on a silhouette that resembles a petal, and the brand logo is engraved at the bottom to increase the value of the collection.
Sung Si-kyung made a splash in the traditional liquor market last year with his participation in the recipe development. Immediately after its launch, it sold out all of its products and won the grand prize in the "2024 Korean Liquor Awards" traditional liquor category, establishing itself as a next-generation representative makgeolli. Currently, it has entered the Japanese market and is receiving favorable reviews in the global market.
'Kyungtakju Rosé 12 Degrees' is also expected to be a next-generation flagship product that will continue its popularity. Export expansion is also likely as the consumption period has been extended to six months from the manufacturing date to secure distribution stability and official inquiries from overseas consumers are continuing.
A source from the liquor industry said, `The Sung Si-kyung brand has refined the image of traditional makgeolli and created a solid fandom centered on the younger generation"It is expected that the new product will also be sold out in a sold-out procession" he predicted.
Meanwhile, 'Kyungtakju Rosé 12 Degrees' will be available through the pop-up store for a limited time from September 12th.
mj.cho@sportschosun.com
