Amazing Otte Collaborates With Dr. Robin on Healthy Gourmet
May 28, 2025
As veganism has recently become a global trend, it has become important to introduce products and menus that emphasize plant quality among the domestic food and restaurant industries.
Maeil Dairy 'Amazing Oat', the No. 1 vegetable oat drink brand in Korea, and Dr. Robbin', a premium healthy restaurant, unveiled special menus and pop-up stores under the theme of 'No Sugar and Yes Vegan'.
The collaboration is based on the common philosophy of 'vegetable, healthy gastronomy' shared by the two brands. Collaboration menus will be operated in all of Dr. Robin's stores until June 8, and events for purchasing customers will also be held. Also, during the event, Dr. Robin Hannam LAB runs a pop-up store with the theme of collaboration between the two brands.
As a restaurant operator celebrating its 20th anniversary this year, "Dr. Robbin" pursues the slogan "NO SUGAR, NO BUTTER, NO MSG, YES WELLNESS, YES OLIVE OIL" and provides customers with a healthy dining experience based on healthy food ingredients and balanced nutrition.
There are a total of six menus released by the two brands this time, three soft and savory drinks and three bakeries using Amazing Oat.
Vegan drinks include 'Vanilla Flatwhite', 'Earth Latte', 'Creamy Injeolmi Latte', and can be found at all Dr. Robin stores. The bakery is presented only at Dr. Robin Hannam LAB, Heukseok, and Gangseo stores with 'Dangpat Haute Cream Bread', 'Orange Maritoso', 'Shine Muscat Maritoso'.
The unique secret of the amazing oat is that it is differentiated from the origin of oat (oat), a raw material, to the production method. Amazing Oat is a 100% plant-based product that Maeil Dairy introduces high-quality Finnish oats as raw materials and produces them with patented methods, and contains the nutrients of oat shells as they are. The texture is soft and richly filled with the dietary fiber 'betaglucan'. It also differentiated itself by increasing the oat content to 12.6% among domestic oat beverage products.
Recently, plant-based drinks using haute have attracted attention among consumers who have experienced inconvenience when drinking milk or have difficulty eating dairy products due to reasons such as veganism. In addition, 'Otrate' is emerging as a new alternative to the coffee market. In addition, the 'Amazing Haute Barista' product, which is favored by baristas by making use of its deep and dark body and savory flavor when it meets espresso shots, is in use in about 7,600 cafes nationwide (as of December 2024) and is solidifying its position as a leading brand in the B2B cafe market, with sales growth of about 38% in 2024 compared to 2023.
Maeil Dairy 'Amazing Oat', the No. 1 vegetable oat drink brand in Korea, and Dr. Robbin', a premium healthy restaurant, unveiled special menus and pop-up stores under the theme of 'No Sugar and Yes Vegan'.
The collaboration is based on the common philosophy of 'vegetable, healthy gastronomy' shared by the two brands. Collaboration menus will be operated in all of Dr. Robin's stores until June 8, and events for purchasing customers will also be held. Also, during the event, Dr. Robin Hannam LAB runs a pop-up store with the theme of collaboration between the two brands.
As a restaurant operator celebrating its 20th anniversary this year, "Dr. Robbin" pursues the slogan "NO SUGAR, NO BUTTER, NO MSG, YES WELLNESS, YES OLIVE OIL" and provides customers with a healthy dining experience based on healthy food ingredients and balanced nutrition.
There are a total of six menus released by the two brands this time, three soft and savory drinks and three bakeries using Amazing Oat.
Vegan drinks include 'Vanilla Flatwhite', 'Earth Latte', 'Creamy Injeolmi Latte', and can be found at all Dr. Robin stores. The bakery is presented only at Dr. Robin Hannam LAB, Heukseok, and Gangseo stores with 'Dangpat Haute Cream Bread', 'Orange Maritoso', 'Shine Muscat Maritoso'.
The unique secret of the amazing oat is that it is differentiated from the origin of oat (oat), a raw material, to the production method. Amazing Oat is a 100% plant-based product that Maeil Dairy introduces high-quality Finnish oats as raw materials and produces them with patented methods, and contains the nutrients of oat shells as they are. The texture is soft and richly filled with the dietary fiber 'betaglucan'. It also differentiated itself by increasing the oat content to 12.6% among domestic oat beverage products.
Recently, plant-based drinks using haute have attracted attention among consumers who have experienced inconvenience when drinking milk or have difficulty eating dairy products due to reasons such as veganism. In addition, 'Otrate' is emerging as a new alternative to the coffee market. In addition, the 'Amazing Haute Barista' product, which is favored by baristas by making use of its deep and dark body and savory flavor when it meets espresso shots, is in use in about 7,600 cafes nationwide (as of December 2024) and is solidifying its position as a leading brand in the B2B cafe market, with sales growth of about 38% in 2024 compared to 2023.
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This article was translated by Naver AI translator.
