Are you an ortho-molist? ...Dong-A Pharmaceutical Announces New Digital Campaign for Osomol
May 07, 2025
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'Ossomolist' is a newly coined term that calls itself people who practice the health lifestyle by joining Osomol as an essential item in their daily lives.
The campaign video released through Osomol's official YouTube channel showed the smart premium health life that the brand aims for, centering on Osomolists. The ▲ Sizzle episode visually highlights Osomol's core technology, 'Rusty liquid (containing the most functional ingredients of 14 types in the liquid phase), and the ▲ Team Leader's episode ▲ Park Pro shows the persona of Osomolists who envy a healthy lifestyle through the appearance of a team leader who is thoroughly self-managed in the workplace and Park who is doing well at the golf course and company, respectively.
An official from Dong-A Pharmaceutical said, "Oso Molist is a symbolic expression that reflects the new consumer image of this era in which people practice healthy daily lives. Through this campaign, we plan to promote the premium value of Oso Mol and solidify our position as the No. 1 multivitamin in Korea."
This article was translated by Naver AI translator.
