Baby Shark Characters Invite New York Focus Art Fair for the First Time..K Content Power

May 12, 2025

Baby Shark Characters Invite New York Focus Art Fair for the First Time..K Content Power



Pinkfong Baby Shark presents the power of K-content in Chelsea, New York, the heart of the world's contemporary art.

The Pink Pong Company (CEO Kim Min-seok) announced on the 12th that "Pink Pong Baby Shark (hereinafter referred to as Baby Shark)" has been invited to 'Focus Art Fair New York 2025' to be held in New York, USA from the 15th to the 18th." It's the first time for a Korean character.

The Focus Art Fair is a contemporary art event hosted by global art agency Hong Lee and is an international art fair held annually in New York, Paris and London, with galleries from more than 40 countries participating. The Pink Pong Company's representative IP (Intellectual Property) Baby Shark was invited for the first time as a Korean character to present a special exhibition called 「10th Anniversary」 in recognition of its global impact in 25 languages from 244 countries.




The "10th Anniversary of Baby Shark" New York's Chelsea Special Exhibition will be held at Chelsea Industrial, a premium exhibition space in Chelsea, Manhattan, New York, which is considered the center of contemporary art around the world. Chelsea, where hundreds of galleries and design fairs are concentrated, is a key base in the global art world, where you can experience the world view of baby sharks in three dimensions in a wide and flexible space that combines industrial sensibility and modern sense. In particular, multimedia exhibitions and interactive experience contents are combined under the theme of "Future Artists, Children" in conjunction with this year's focus art fair theme "Human & Technology" for the whole family to enjoy together.

In this exhibition, music and artwork storytelling will highlight the 10-year journey of Baby Shark, which has set a new record for K content, setting a total of four Guinness records, including the world's No. 1 YouTube view and the world's first 10 billion views. In addition, it will stimulate the creativity and imagination of visitors through an experience program in which children draw their own baby sharks and display them on frames. It is also expected to expand children's cultural and artistic experiences by holding a 'Meet & Greet' event to meet and greet baby shark characters in person.

An official from The Pinkfong Company said, "It is very meaningful to be able to present an exhibition that artistically unravels the footsteps of the baby shark decade through collaboration with the Focus Art Fair. This exhibition will be a special experience for children to take their first steps as artists while also celebrating the 10th anniversary of the baby shark." "We will continue to expand online and offline content that we can enjoy and communicate with fans around the world."," he added.






This article was translated by Naver AI translator.