BBIA launches new product 'O Matt Cushion' on May 12th, and sees you first in a special set for Coupang Sun Launch
May 12, 2025
|
Pia 'O Matt Cushion' is a semi-matte cushion newly introduced in Pia's base line 'O U BASE', and it carefully reflects the needs of the skin with dry, excited and moist pores, which has been troubled by the lack of coverage and long-lasting if the pore coverage is good.
Therefore, it has a dense texture that covers pores closely and has excellent durability, as well as a soft finish and a comfortable feeling without drying the inside. It is closely adhered without being thick while delicately covering skin defects, so that the makeup does not collapse throughout the day and maintains a smooth skin condition.
It is a clean vegan formula that excludes harmful ingredients for the skin, and it can be used with confidence, and contains 67.6% of skin care ingredients, including patent ingredients that cool and soothe the skin.
In addition, it is designed to minimize skin tone changes with the '24-hour anti-darkening' effect proven through human application tests and to maintain a clean and uniform skin expression for a long time by reducing the lifting and stain commonly seen in base makeup. The package design emphasized the unique sensuous mood of the brand by applying a custom diagonal line design to reflect the identity of the Pia base product.
This o-mat cushion will be pre-launched exclusively by Coupang, and in commemoration of this, it will also present a planned set with a rich composition. It is a full package that includes a refill, two dedicated puffs to enhance adhesion, and a 'Oh Perfect Brush' to help express the delicate base, as well as the main product of 'Oh Matt Cushion', so that you can take full advantage of the cushion.
"Oh Mat Cushion was developed to reflect various concerns of skin types with large pores, and it is characterized by a balance between pore coverage, long-lasting, and dryness-free formulation," said an official from Bia. "As the product has been introduced carefully with the increasing skin heat, expanding pores, and long-lastingness in the upcoming summer, we hope that many consumers will experience Bia's new base through Coupang's exclusive pre-launching."
Meanwhile, Omat Cushion will be launched on May 26th on all channels, including its own mall and Naver, and will continue to be popular.
This article was translated by Naver AI translator.
