Chevrolet Exhibits Representative Model with Outdoor Sensibility... Communicate with customers at the Kobe Camping Festival site
May 20, 2025
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Chevrolet displayed representative models specialized in off-road and camping lifestyles at the venue, and operated an experiential booth so that visitors could freely look around the vehicle. In particular, it also held a participatory event to present Chevrolet camping supplies to customers interested in vehicles, which received great response.
Through this exhibition, Chevrolet has led to empathy with customers with differentiated charms tailored to various lifestyles. Colorado has attracted high attention from customers who value performance with strong towing performance and ample load space, while Trailblazers have attracted high attention from customers who value practicality with mobility and efficient space utilization that encompasses urban and off-road.
The "2025 Kobe Camping Festival" is a representative camping event in Korea involving thousands of campers every year, and this year, a variety of recreational programs, including performances by singer Ailee and Batchi, drew enthusiastic responses from family visitors.
Through this participation, Chevrolet had a meaningful time to expand its contact with customers by naturally conveying the outdoor sensibility and product philosophy pursued by the brand.
"This festival was a meaningful opportunity for active and outdoor lifestyle-seeking customers and Chevrolet brands to meet more closely," said Yoon Myung-ok, GM's chief marketing officer and communications director. "We will continue to strive to increase customer contact points and strengthen the brand experience through field-oriented marketing that matches the lifestyle of customers."
Meanwhile, Colorado, which is on display at the event, is a powerful leisure vehicle with a 2.7-liter gasoline turbo engine with a maximum power of 314 horsepower and a maximum torque of 54kg·m, and can easily pull camping trailers and boats with a towing capacity of up to 3.2 tons.
In addition, the verified four-wheel drive system, off-road driving mode, and high ground height provide stable driving performance even on trails, and you can experience a strong and sophisticated driving sense unique to Chevrolet.
The Trailblazer is an urban SUV with sensuous design and agile driving performance, and is an optimized model for customers who aim for a lifestyle that freely crosses the city center and nature.
The compact body has ample indoor space, making it easy to store camping equipment as well as use car camping, and it is equipped with various advanced safety specifications such as AWD system, front collision warning, and lane keeping assistance to provide high stability and reliability even when driving long distances.
Editor Song Moon-cheol mc.song@carguy.kr
This article was translated by Naver AI translator.
