Dong-A Pharmaceutical's Pation Campaign for the Strongest Troubles at the University Festival
May 13, 2025
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This campaign is designed to convey the message "Let's patrol and care for easy-to-care problems every day" to college students who are prone to neglect skin trouble management.
Starting with the Hongik University Festival from May 14th to 16th, the event will be held by running pation booths within each university campus during the Korea University Festival from May 20th to 22nd and Yonsei University Festival from 29th to 30th. There are two main events: 'Trouble Search Mission' in which students find 'Trouble Stickers' hidden throughout the campus, and 'Trouble Capture Mission' in which they knock down the 'Trouble' panel in the booth.
'Trouble Search Mission' allows students to find trouble stickers, upload them to their personal social media, and visit the Partyon booth to receive a Partyon sample kit, and students who find a special 'Golden Trouble Sticker' will be given a prize of 'AirPod4'. Students who scored the highest of the three schools in the `Trouble Search Mission' and 'Trouble Capture Mission' will be given a prize of 'iPad Pro', and the top rankers of the two missions will be revealed in real time on the official party-on Instagram story.
A Pation official said "I hope it will be a good opportunity for college students to experience Pation's trouble care products at a time when it is easy to neglect skin trouble management due to various activities such as festivals and MT after the midterm exam."
This article was translated by Naver AI translator.
