FarmGen Science enters the Japanese health functional food market worth KRW 11 trillion...Official launch at Q10 Japan
May 23, 2025
FarmGen Science (CEO Park Hee-deok, Kim Hye-yeon) will enter the local health functional food market worth '11 trillion won' through Japan's largest beauty open market.
PalmGen Science announced on the 23rd that it has officially launched concentration-enhancing jelly 'Jiphyeonjeon' and persistent vitamin C 'Beatying' in Japan's Qoo10 Japan.
Ziphyeonjeon, Korea's first concentrated stick jelly, is a hit product with 350,000 bags sold within a year of its launch. Word of mouth has spread among test takers, job seekers, and office workers, continuing their high march. It is considered an essential item for improving concentration in tests and work. You can meet Coupang and PalmGen Science at its mall (Soluti).
Bitting is a persistent vitamin product released at the end of last year and is characterized by a slower melting than ordinary vitamin C products when consumed once a day. It was gradually absorbed from the body for 10 hours to maximize the absorption rate of vitamin C in the body.
When the Ministry of Food and Drug Safety allowed domestic sales of sustainable health functional foods in December 2023, PalmGen Science launched Bitting using its own formulation technology. 'Continuous vitamin C tablets based on natural additives (10-2790022)' have been registered.
Q10 Japan is Japan's largest beauty open market with 23 million members (as of January 2024) and a 25% market share. In particular, it is also a place where K-beauty products are overwhelmingly displayed in Japan's open market.
There are also many events such as intuitive marketing and mega discounts through TikTok and Instagram, which Gen Z prefers. Pop-up advertisements such as notification of purchase benefits were held at 5 p.m. on the 23rd, the day of the Jiphyeonjeon and Bitting launch.
PalmGen Science will hold an event to issue coupons to commemorate the launch of Q10 Japan products in collaboration with bySTYLE, a specialized export and sales company to Japan. In addition, banner advertisements will be posted on Yahoo Japan and Google to improve product awareness and brand friendliness in Japan.
Lim Sung-bin, head of the overseas business division of FarmGenScience, said "With Jiphyeonjeon and Bitting's entry into the Japanese market, we plan to pioneer the dry-type jelly market and sustainable vitamin market and expand our product lineup in the second half of the year."
Meanwhile, the size of Japan's health functional food (health functional food) market has continued to grow since exceeding 1 trillion yen in 2022, reaching 1.1541 trillion yen (about 11.13 trillion won) last year.
In particular, the market for inner beauty health functional foods such as vitamins, collagen, and hyaluronic acid is rapidly growing. According to the Japanese market research company (TPC Osaka, Esthe Pro Labo), women in their 20s and 40s spend about 5,000 to 10,000 yen (about 48,000 to 96,000 won) on inner beauty products every month.
In fact, vitamin C inner beauty products such as PalmGen Science Vitaing are expected to grow rapidly from 4 billion yen (about 38.6 billion won) last year to 4.9 billion yen (about 47.5 billion won) this year, and collagen from 22.8 billion yen (about 220 billion won) to 23.4 billion yen (about 226 billion won).
K-Inner Beauty is the driving force behind the growth of the market. In the December issue of last year '2025 Japan's Big Hit Product Forecast Special', Nikkei Trendy said 'Inner Beauty is in vogue in Korea, a cosmetics powerhouse' It is said that sales surge as young Japanese who have visited Korea give Korean inner beauty products as gifts and the quality goes viral.
According to the recent trend, Q10 Japan also announced that it would aggressively sell K-beauty products, including inner beauty. Koo Ja-hyun, CEO of eBay Japan, the operator of Q10 Japan, said in a press conference, `We will foster 20 companies with a corporate value of 100 billion yen (about 964 billion won) and 100 companies with a corporate value of 10 billion yen (about 96.4 billion won) in the K-beauty sector within the next three years.'
PalmGen Science announced on the 23rd that it has officially launched concentration-enhancing jelly 'Jiphyeonjeon' and persistent vitamin C 'Beatying' in Japan's Qoo10 Japan.
Ziphyeonjeon, Korea's first concentrated stick jelly, is a hit product with 350,000 bags sold within a year of its launch. Word of mouth has spread among test takers, job seekers, and office workers, continuing their high march. It is considered an essential item for improving concentration in tests and work. You can meet Coupang and PalmGen Science at its mall (Soluti).
Bitting is a persistent vitamin product released at the end of last year and is characterized by a slower melting than ordinary vitamin C products when consumed once a day. It was gradually absorbed from the body for 10 hours to maximize the absorption rate of vitamin C in the body.
When the Ministry of Food and Drug Safety allowed domestic sales of sustainable health functional foods in December 2023, PalmGen Science launched Bitting using its own formulation technology. 'Continuous vitamin C tablets based on natural additives (10-2790022)' have been registered.
Q10 Japan is Japan's largest beauty open market with 23 million members (as of January 2024) and a 25% market share. In particular, it is also a place where K-beauty products are overwhelmingly displayed in Japan's open market.
There are also many events such as intuitive marketing and mega discounts through TikTok and Instagram, which Gen Z prefers. Pop-up advertisements such as notification of purchase benefits were held at 5 p.m. on the 23rd, the day of the Jiphyeonjeon and Bitting launch.
PalmGen Science will hold an event to issue coupons to commemorate the launch of Q10 Japan products in collaboration with bySTYLE, a specialized export and sales company to Japan. In addition, banner advertisements will be posted on Yahoo Japan and Google to improve product awareness and brand friendliness in Japan.
Lim Sung-bin, head of the overseas business division of FarmGenScience, said "With Jiphyeonjeon and Bitting's entry into the Japanese market, we plan to pioneer the dry-type jelly market and sustainable vitamin market and expand our product lineup in the second half of the year."
Meanwhile, the size of Japan's health functional food (health functional food) market has continued to grow since exceeding 1 trillion yen in 2022, reaching 1.1541 trillion yen (about 11.13 trillion won) last year.
In particular, the market for inner beauty health functional foods such as vitamins, collagen, and hyaluronic acid is rapidly growing. According to the Japanese market research company (TPC Osaka, Esthe Pro Labo), women in their 20s and 40s spend about 5,000 to 10,000 yen (about 48,000 to 96,000 won) on inner beauty products every month.
In fact, vitamin C inner beauty products such as PalmGen Science Vitaing are expected to grow rapidly from 4 billion yen (about 38.6 billion won) last year to 4.9 billion yen (about 47.5 billion won) this year, and collagen from 22.8 billion yen (about 220 billion won) to 23.4 billion yen (about 226 billion won).
K-Inner Beauty is the driving force behind the growth of the market. In the December issue of last year '2025 Japan's Big Hit Product Forecast Special', Nikkei Trendy said 'Inner Beauty is in vogue in Korea, a cosmetics powerhouse' It is said that sales surge as young Japanese who have visited Korea give Korean inner beauty products as gifts and the quality goes viral.
According to the recent trend, Q10 Japan also announced that it would aggressively sell K-beauty products, including inner beauty. Koo Ja-hyun, CEO of eBay Japan, the operator of Q10 Japan, said in a press conference, `We will foster 20 companies with a corporate value of 100 billion yen (about 964 billion won) and 100 companies with a corporate value of 10 billion yen (about 96.4 billion won) in the K-beauty sector within the next three years.'
|
This article was translated by Naver AI translator.
