Genesis GV70 Praises 'Best Premium SUV' in North American Market
May 29, 2025
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Genesis recently held the "GV70 Media First Drive" in Houston, Texas, which combines the presentation of key technologies applied to GV70 and a test drive, emphasizing the superior marketability and technology of GV70.
The event was attended by more than 60 major North American media such as Motor Trend, Car and Driver, Edmunds, Automotive News, and Kelley Blue Book, as well as judges for WCOTY and NACTOY of the North American Year, confirming the high interest of the North American market in GV70.
With better driving performance, quietness, and high-quality indoor space through partial changes, the GV70 was praised by major North American media as "a premium SUV that satisfies all conditions, and there is no car to beat in terms of luxury and performance."
The GV70 added hydro bushing, which was applied to the front-wheel suspension, to the rear-wheel suspension to improve ride comfort and enable more stable vehicle behavior through steering optimization tuning. Hydro bushing is a component that flexibly connects parts in the suspension to absorb shock and relieve vibration, and unlike general rubber bushing, there is a liquid inside to absorb road vibration better.
In addition, preview electronic control suspension with new functions such as Highway Body Motion Control (HBC) that improves driving stability by more precisely controlling vehicle movement while using smart cruise control (SCC) on the highway has been applied to further strengthen overall driving performance.
The GV70 still skilfully crosses the boundaries between luxury and sports, the U.S. automotive magazine said. "The ride has been further improved on bumpy roads, and cornering has become more sophisticated as it allows sharper steering than before."
In addition, he praised the driving performance of the GV70, a leading U.S. automobile magazine, and said, "There is no compromise at all in handling, and the ride is definitely better than before."
An influential automotive evaluation platform in the United States, a platform specializing in automobiles, also praised the driving performance of the GV70. "The GV70's smooth and confident driving performance and stable grip give drivers a satisfactory driving experience," he said, explaining that sharp and intuitive handling provides sports sedan-level driving fun.
GV70 also drew attention to the fact that its quietness was further improved by applying Active Noise Control-Road (ANC-R) that measures and analyzes road noise in real time and transmits sounds of opposite phases to speakers to drastically lower the level of noise felt by customers.
"Texas roads are exceptionally noisy when driving at high speeds, and the GV70 is surprisingly quiet and soft," a Canadian automotive media platform said. "I admired the calm interior while driving on the highway." In addition, the U.S. automotive media outlet said it "completely cuts off passengers from outside noise," referring to thorough soundproofing measures and active noise control as the secret to excellent quietness.
Based on its differentiated design, luxurious materials and finishes, the GV70's interior space received great response with a variety of advanced convenience specifications such as a 27-inch integrated wide display and driver assistance system (ADAS).
"The panel finish, modern dashboard design, and carbon fiber trim on the center console are fantastic," said a leading U.S. weekly news magazine, adding, "It makes our competitors feel ashamed."
"The interior of the GV70 is still a very good space to spend time with," he said. "The Genesis, which has spent a lot of time creating differentiated designs, has been successful."
"The new wide display provides a different user experience," said an online media outlet specializing in automobiles in the United States. "The Genesis infotainment system is easy to handle thanks to its intuitive control method," and noted that "it has an intuitive menu structure just like the latest Genesis model."
In addition, detailed improvements such as direct grip detection (HOD) applied to steering wheels, enhanced advanced driver assistance (ADAS), wider cup holders and changed console structure were also well received.
This article was translated by Naver AI translator.
