Global Skincare Another Face, Olive Young's official launch was sold out on the same day, proving its popularity
May 08, 2025
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This entry is a strategic move by Another Face to expand consumer contact points in earnest through Korea's representative H&B platform, and is evaluated as an example of proving the market's expectations for product power as well as brand awareness. In particular, the flagship product 'peptatenol moisture balance gel mask pack' is quickly sold out immediately after entering the store, and is receiving hot responses from the beauty community and SNS.
Peptatenol Moisture Balance Gel Mask Pack' contains a high content of the brand's own ingredient 'Peptatenol™(Peptatenol™)', which is a highly functional product that can simultaneously care for the cooling effect of irritated red-hot skin and pore reduction, which is a skin concern in summer. In particular, it proved complex improvements such as pore volume, depth, area, number, and density with just one use through a seven-fold pore improvement human application test.
In addition, high-contact hydrogel-type sheets that become visually transparent when used and hypoallergenic cooling formulations that can be used with confidence in sensitive skin stand out, and among actual users, there is a favorable review that it is a mask pack that can manage skin soothing and pore elasticity with one sheet at the same time.
Another Face continues to be active not only in the domestic market but also in the overseas market. The parent company, Myeongin Cosmetics, is a representative K-beauty brand that has been exporting to more than 80 countries on six continents for 17 years since its foundation in 2008, and is strengthening its position in the global market through various brands including Another Face.
Another Face official said that "the early sell-out on the day of launch is an indicator that the brand is trusted by consumers" and added, "We plan to continue developing high-functioning products that meet clinical-oriented raw material design and trends in the future."" In addition, "We will continue to communicate closely with consumers and target the market with products that carefully reflect their needs as three additional basic care products of the peptatenol line, Toner, Serum, and Cream, are set to launch in Olive Young at the end of May.'
Meanwhile, Another Face is planning to launch new products in the first half of this year, starting with the entry of Olive Young's online mall, and based on this, it plans to expand its lineup and accelerate its entry into the global market. As a functional skincare brand representing K-beauty, it plans to provide a more professional and differentiated product experience.
This article was translated by Naver AI translator.
