hy, Taking the lead in various social contribution activities that are close to the local community
May 28, 2025
Companies' social contribution activities are not just charitable activities, but the responsibility to do their best for solving social problems and sustainable management.
hy has been running an in-house volunteer group 'Love Touch Association' since 1975. Based on the philosophy of '十匙 General (飯 一)' presented at the time, some of the monthly salaries of executives and employees are accumulated and used for activities. Using the fund raised, he has delivered a warm hand to the local community.
This year, in commemoration of the 50th anniversary of its establishment, 'National Warm Sharing Relay' will be held. Sharing Relay is a volunteer activity designed to commemorate the 50th anniversary of the establishment of Sa Son-up. In collaboration with each local government, hot meals are provided to 4,000 vulnerable people.
hy plans to continue discovering the vulnerable in the welfare blind spot through cooperation with local governments and expanding the area of social contribution. As society changes and the methods of social contribution activities that can be implemented are gradually diversifying, the Love Touch Association is also diversifying its support channels. During the COVID-19 pandemic, the fund was raised through walking activities involving all executives and employees. It is a method of giving up to 16 million won in donations when achieved by giving the company a walking goal. hy has accumulated a total of 77 million won in 2023 alone through walking activities.
hy has also established a donation system to support children at home and abroad. On the 13th, a memorandum of understanding (MOU) was signed with Good People, an international relief and development NGO, to proceed with the campaign of 「Good Consumption, Good Brand」. The main point of this agreement is the establishment of a donation system linked to its brand. hy supports some amount to Good People according to the sales volume of its representative products. The accumulated donation will be used for domestic and foreign child support projects.
hy plans to continue to promote related activities by utilizing product lineups with differentiated functions. Recently, the brand identity (BI) has been changed to 'how are you?', which means 'how are you?' and is expanding the contact point between the brand and the social contribution campaign
hy is also striving to create a healthy donation culture in which anyone in life can easily participate. 'Donating Health Staircase' is the first health staircase in Korea designed by hy in 2014. It is a participatory social contribution activity in which donations are accumulated every time you climb the stairs. It earns up to 20 million won a year by accumulating 10 won per user of the health stairs. With the funds collected in this way, health drinks are provided to the vulnerable in Seoul. The donated health stairs provide users with unique entertainment with colorful gayageum sounds ringing on the stairs where they take their feet and lights come in.
It is also operating its own donation platform program, 'Preddit Good Habits'. hy Online Mall 'Preddit' It is a form of funding the reserves incurred when purchasing products according to interests. You can participate in the campaign from a minimum of 100 won. The platform is characterized by sharing areas in need of help, such as the environment, animals, and youth, and making donations according to the interests of donors. Donors can choose specific activities such as 'Plastic Collection', 'Planting Trees' and 'Support for Community Children's Center Workbooks'.
hy has been carrying out 'Care for the Elderly Alone' at the corporate level to solve the problem of the elderly who are in the blind spot of welfare since 1994 before the problem of lonely death emerged. This activity is possible because there are more than 11,000 fresh managers nationwide. Fresh managers deliver dairy products every day to check the health and safety of elderly people staying alone. As soon as the abnormality is detected, it helps to get the necessary help through the community center and 119 emergency report. hy delivers health drinks to 9,022 households a year through the 'hy Social Welfare Foundation' and to about 13,727 households in connection with local governments such as ward offices and community centers to confirm their safety.
hy has been running an in-house volunteer group 'Love Touch Association' since 1975. Based on the philosophy of '十匙 General (飯 一)' presented at the time, some of the monthly salaries of executives and employees are accumulated and used for activities. Using the fund raised, he has delivered a warm hand to the local community.
This year, in commemoration of the 50th anniversary of its establishment, 'National Warm Sharing Relay' will be held. Sharing Relay is a volunteer activity designed to commemorate the 50th anniversary of the establishment of Sa Son-up. In collaboration with each local government, hot meals are provided to 4,000 vulnerable people.
hy plans to continue discovering the vulnerable in the welfare blind spot through cooperation with local governments and expanding the area of social contribution. As society changes and the methods of social contribution activities that can be implemented are gradually diversifying, the Love Touch Association is also diversifying its support channels. During the COVID-19 pandemic, the fund was raised through walking activities involving all executives and employees. It is a method of giving up to 16 million won in donations when achieved by giving the company a walking goal. hy has accumulated a total of 77 million won in 2023 alone through walking activities.
hy has also established a donation system to support children at home and abroad. On the 13th, a memorandum of understanding (MOU) was signed with Good People, an international relief and development NGO, to proceed with the campaign of 「Good Consumption, Good Brand」. The main point of this agreement is the establishment of a donation system linked to its brand. hy supports some amount to Good People according to the sales volume of its representative products. The accumulated donation will be used for domestic and foreign child support projects.
hy plans to continue to promote related activities by utilizing product lineups with differentiated functions. Recently, the brand identity (BI) has been changed to 'how are you?', which means 'how are you?' and is expanding the contact point between the brand and the social contribution campaign
hy is also striving to create a healthy donation culture in which anyone in life can easily participate. 'Donating Health Staircase' is the first health staircase in Korea designed by hy in 2014. It is a participatory social contribution activity in which donations are accumulated every time you climb the stairs. It earns up to 20 million won a year by accumulating 10 won per user of the health stairs. With the funds collected in this way, health drinks are provided to the vulnerable in Seoul. The donated health stairs provide users with unique entertainment with colorful gayageum sounds ringing on the stairs where they take their feet and lights come in.
It is also operating its own donation platform program, 'Preddit Good Habits'. hy Online Mall 'Preddit' It is a form of funding the reserves incurred when purchasing products according to interests. You can participate in the campaign from a minimum of 100 won. The platform is characterized by sharing areas in need of help, such as the environment, animals, and youth, and making donations according to the interests of donors. Donors can choose specific activities such as 'Plastic Collection', 'Planting Trees' and 'Support for Community Children's Center Workbooks'.
hy has been carrying out 'Care for the Elderly Alone' at the corporate level to solve the problem of the elderly who are in the blind spot of welfare since 1994 before the problem of lonely death emerged. This activity is possible because there are more than 11,000 fresh managers nationwide. Fresh managers deliver dairy products every day to check the health and safety of elderly people staying alone. As soon as the abnormality is detected, it helps to get the necessary help through the community center and 119 emergency report. hy delivers health drinks to 9,022 households a year through the 'hy Social Welfare Foundation' and to about 13,727 households in connection with local governments such as ward offices and community centers to confirm their safety.
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This article was translated by Naver AI translator.
