JLR Korea launches all-new Defender OCTA..Starting from 224.97 million won
May 29, 2025
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Successful hosting of Destination Defender
Destination Defender is a representative event of the brand that shares the adventurous spirit and outdoor lifestyle of the Defender with customers, marking the third time this year in Korea. The event was held in Jincheon, North Chungcheong Province, for three days from May 23 and a total of 110 teams of customers attended. Destination Defender, which was held as a beach camping program in Yangyang, Gangwon-do last year, moved to the nature of Jincheon this year. Through the more colorful program, participants were able to experience the value of "making the impossible possible" immersively. In particular, in commemoration of the official launch of the all-new Defender OCTA, which was created for extreme adventure, it was unveiled so that you can experience its overwhelming performance firsthand, adding meaning to the event.
JLR Korea CEO Robin Colgan said, "I think it is very meaningful that the Destination Defender, which marks its third anniversary this year, has been successfully completed with great support. "This event was a special time to share the value of Defender directly with customers and strengthen their bond with the brand in depth," he said. "In particular, to commemorate the official launch of the all-new Defender OCTA, the most powerful model in Defender history, this event was a very meaningful milestone in creating a sustainable customer culture for Defender."
The third Destination Defender created by the brand and the customer
Participants experienced the Defender's excellent rugged driving performance and cutting-edge technology vividly, driving through various topographic obstacles such as steep hills, gravel sections, waterways, and mud roads. The advanced functions of the Defender, such as the Terrain Response, which automatically adjusts the vehicle's setting to various road conditions, the ClearSight Ground View, which can check the terrain in real time, and the Wade Sensing, were also intuitively experienced. Drivers with little off-road experience also enjoyed stable and thrilling performances through intelligent systems and sophisticated designs.
Defender's unique outdoor lifestyle program, which was operated with it, received great response across various generations and lifestyles. In the Challenge Class, which evokes the spirit of challenge, you could test your limitations through crossfit and rope climbing, and in the Healing & Class, experience activities to stimulate emotions were conducted, such as drawing with family in nature or making incense bags using natural chasher stones.
There was also a cognac tasting class that was difficult to encounter in everyday life. Participants experienced the difference in flavor according to the aging process of each brand with their five senses and were able to feel the elegant lifestyle pursued by Defender once again. In addition, a Defender RC car experience program for children, a swimming pool, and a dedicated space for pets were operated, bringing together everyone from family participants to customers with their dogs.
DIPIN head chef Yoon Nam-no's live cooking show, which attracted attention from famous cooking programs, was also served as a Gourmet camping dinner, and the festive atmosphere was at its peak with outdoor movie screenings and live performances of dynamic duo and BMK. Throughout the event, participants' enthusiastic response and voluntary participation continued, and it ended with a true Defender Festival with customers and brands beyond simple events.
All-new Defender OCTA officially launched in Korea
All New Defender OCTA was officially released in Korea through this event. The all-new Defender OCTA, which implements refined luxury even in extreme driving environments, is an on- and off-road performance master completed with a modern sense while inheriting the tradition of the Defender.
The all-new Defender OCTA features a 4.4-liter V8 twin-turbo-mild hybrid gasoline engine with a maximum output of 635PS and a maximum torque of 76.5kgm (81.6kgm in dynamic launch mode)**, and boasts explosive acceleration reaching 100km/h in just 4.0 seconds from standstill. In addition, it has up to 1m depth of conduction performance, which is excellent even in off-road environments.
In particular, the hydraulic interlink type 6D dynamics suspension applied for the first time in the Defender works with continuous variable semi-active dampers, effectively suppressing pitching and rolling on-road and providing excellent refinement and comfort. In off-road environments, wheel articulation is maximized to allow for more rugged terrain to run leisurely, automatically detecting the road surface according to the driving mode and optimizing the body reaction to increase driving performance.
Exclusive **'OCTA Mode'** is the first performance off-road dedicated mode for the Defender to provide precise body control and driving stability even on rough ground such as sand or gravel. In addition, it supports off-road launch mode and dedicated ABS setting to implement optimal acceleration and braking performance even in extreme situations.
This overwhelming performance of the all-new Defender OCTA has been completed through a total of 1.1 million km of driving tests and 13,960 performance validations in environments including extreme climates and various topography around the world.
Design and convenience features
In the exterior design, while inheriting the traditional silhouette of the defender, it simultaneously embodied strength and sophisticated sense. Dedicated Narvik Black roof and contrast tailgate, front and rear bumper with satin Moonlight finish, graphite finish aluminum front and rear protection design added a solid impression and durability. The front and rear recovery points are finished in a phosphor bronze color, so they did not miss detailed details.
The interior is a combination of semi-aniline leather and Kvadrat™ materials, as well as original graphic details such as rectangular punching, stitch lines, and Defender word marks to create a strong and sophisticated atmosphere. The newly designed performance seat adds personality with an integral headrest design and a defender branding on the shoulder, and the bolster and electric lumbar support can be easily adjusted through a PIVI Pro infotainment system or a dedicated switch on the side of the seat. The first row seats are also equipped with heating and ventilation functions to provide a comfortable driving environment.
In particular, the next generation of tactile audio systems, **'Body and Soul Seat'**, is applied to this performance sheet. Developed in collaboration with industry leader SUBPAC™, the technology converts low-frequency bass sound into physical vibrations and delivers them through the back of the seat, providing a new experience for riders to feel both sound and vibration at the same time. It works with a 700W Meridian surround sound system with 15 speakers to complete a multidimensional and immersive driving.
All New Defender OCTA Edition One
Only in its first year of release, **All New Defender OCTA Edition One** has increased the value of its limited model with more differentiated specifications. **Selected specifications such as special colors dedicated to Faroe Green** and Carpathian Grey, Chopped Carbon Fiber details that stand out for durability and luxury, and "EDITION ONE" branding are applied. In addition, it will be equipped with 20-inch wheels exclusively for Edition One and off-road rally tires, with posper bronze at the front and black brake calipers at the rear.
Special benefits and prices
In commemoration of the launch of the all-new Defender OCTA in Korea, JLR Korea has organized a **'Defender Octa Heritage Tour'** where customers can experience the essence of the brand at the home of the Defender. This special journey consists of a classic Defender test drive at the Land Rover Experience Center in the UK, a round of the UK's prestigious golf courses, and stays at top-end hotels and resorts, and is available to participating customers on a set schedule. Customers who are difficult to participate in the schedule can choose a premium domestic lifestyle program that includes golf, horseback riding, and hotel vouchers.
The domestic sales prices of All New Defender OCTA and All New Defender OCTA Edition One are KRW 224.97 million and KRW 242.57 million, respectively. It is currently available for purchase on the Land Rover online store, and more detailed information is available on the official Defender website.
This article was translated by Naver AI translator.
