The Korea Blood Cancer Association is conducting a biliary tract cancer nomenclature campaign...Actress Kim Gyu-ri, who lost her mother, is in charge of public relations
May 28, 2025
The Korea Blood Cancer Association announced that it will conduct a campaign to improve disease awareness of biliary tract 百百 and support patients. This campaign is to inform the desperate reality of biliary tract cancer patients who are diagnosed with cancer and are declared dead at the same time, and to form social support and consensus.
Biliary tract cancer is a fatal cancer that Korea has the highest mortality rate and the second highest incidence rate in the world, but it is a 'alienated cancer' with low awareness of the disease and low access to treatment. Since there are no specific initial symptoms, the prognosis is poor and the mortality rate is high because it has already spread at the time of diagnosis.
Through this campaign, the Korea Blood Cancer Association intends to convey hope and courage to patients with biliary tract cancer and secure social consensus and support to improve the treatment environment. The official name of the campaign, '冥 百百', means finding bright light even in the dark, and it contains the will to work together to find hope despite the difficult situation of biliary tract cancer.
In particular, actor Kim Gyu-ri, who has the pain of leaving her mother due to biliary tract cancer in 2003, will join the campaign as an ambassador, and will appeal for social interest and support for biliary tract cancer through video and SNS support campaigns.
Actor Kim Kyu-ri said, `I can't forget the helplessness and loneliness I experienced during my mother's illness, so I came out as a campaign ambassador to convey the comfort and courage that biliary tract cancer patients are not alone.' "It is regrettable that the treatment environment for biliary tract cancer still seems to have stopped in the past when my mother passed away," he said. "We hope that with the active interest and support of the people, biliary tract cancer patients will no longer suffer.", he asked the people to actively participate in the campaign.
In addition, the Korea Blood Cancer Association will work closely with advisory medical staff at major university hospitals nationwide to operate customized education programs for biliary tract cancer patients and their families. Through this, we plan to help patients and their caregivers gain a correct understanding of biliary tract cancer and receive necessary information during the treatment process. In addition, in cooperation with related organizations, we will actively promote policy proposal activities to increase access to treatment for patients with biliary tract cancer.
Biliary tract cancer is a fatal cancer that Korea has the highest mortality rate and the second highest incidence rate in the world, but it is a 'alienated cancer' with low awareness of the disease and low access to treatment. Since there are no specific initial symptoms, the prognosis is poor and the mortality rate is high because it has already spread at the time of diagnosis.
Through this campaign, the Korea Blood Cancer Association intends to convey hope and courage to patients with biliary tract cancer and secure social consensus and support to improve the treatment environment. The official name of the campaign, '冥 百百', means finding bright light even in the dark, and it contains the will to work together to find hope despite the difficult situation of biliary tract cancer.
In particular, actor Kim Gyu-ri, who has the pain of leaving her mother due to biliary tract cancer in 2003, will join the campaign as an ambassador, and will appeal for social interest and support for biliary tract cancer through video and SNS support campaigns.
Actor Kim Kyu-ri said, `I can't forget the helplessness and loneliness I experienced during my mother's illness, so I came out as a campaign ambassador to convey the comfort and courage that biliary tract cancer patients are not alone.' "It is regrettable that the treatment environment for biliary tract cancer still seems to have stopped in the past when my mother passed away," he said. "We hope that with the active interest and support of the people, biliary tract cancer patients will no longer suffer.", he asked the people to actively participate in the campaign.
In addition, the Korea Blood Cancer Association will work closely with advisory medical staff at major university hospitals nationwide to operate customized education programs for biliary tract cancer patients and their families. Through this, we plan to help patients and their caregivers gain a correct understanding of biliary tract cancer and receive necessary information during the treatment process. In addition, in cooperation with related organizations, we will actively promote policy proposal activities to increase access to treatment for patients with biliary tract cancer.
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This article was translated by Naver AI translator.
